Marketing (SparkCharts)by SparkNotes Editors
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This four-page chart covers:
- Marketing strategy and opportunities
- The marketing plan
- Segmentation, targeting, and positioning
- Consumer behavior
- The four P's: product, place, promotion, and price
- Market research
- Marketing in the digital economy
- Permission-based, database, and direct marketing
- Marketing ethics
- Global marketing
Most Helpful Customer Reviews
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This has too many terms and processes explained in real short which makes very confusing. If you are not aware of basic marketing terms then this would be okay. I would suggest to go through some books on sales and marketing to really understand the stuffs.