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Marketing (SparkCharts)
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Marketing (SparkCharts)

3.0 1
by SparkNotes Editors
 

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SparkChartsTM—created by Harvard students for students everywhere—serve as study companions and reference tools that cover a wide range of college and graduate school subjects, including Business, Computer Programming, Medicine, Law, Foreign Language, Humanities, and Science. Titles like How to Study, Microsoft Word for Windows, Microsoft Powerpoint for

Overview

SparkChartsTM—created by Harvard students for students everywhere—serve as study companions and reference tools that cover a wide range of college and graduate school subjects, including Business, Computer Programming, Medicine, Law, Foreign Language, Humanities, and Science. Titles like How to Study, Microsoft Word for Windows, Microsoft Powerpoint for Windows, and HTML give you what it takes to find success in school and beyond. Outlines and summaries cover key points, while diagrams and tables make difficult concepts easier to digest.

This four-page chart covers:

  • Marketing strategy and opportunities
  • The marketing plan
  • Segmentation, targeting, and positioning
  • Consumer behavior
  • The four P's: product, place, promotion, and price
  • Market research
  • Marketing in the digital economy
  • Permission-based, database, and direct marketing
  • Marketing ethics
  • Global marketing

Product Details

ISBN-13:
9781586639105
Publisher:
Sterling
Publication date:
06/13/2003
Series:
SparkCharts Series
Pages:
4
Sales rank:
1,318,057
Product dimensions:
10.66(w) x 6.88(h) x 0.04(d)

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Marketing (SparkCharts) 3 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
This has too many terms and processes explained in real short which makes very confusing. If you are not aware of basic marketing terms then this would be okay. I would suggest to go through some books on sales and marketing to really understand the stuffs.