Marketing Strategies for Writers

( 1 )

Overview

A wizard at promoting his own work shares with other writers the aggressive guerrilla tactics needed for winning in today's highly competitive marketplace.
This book details the skills and strategies writers must master to sell themselves and their work, from researching the marketplace to becoming lecturers, teachers, and experts in a particular field, to networking with editors and publishers, pitching to radio and television producers, and exploring the Internet. This ...

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Overview

A wizard at promoting his own work shares with other writers the aggressive guerrilla tactics needed for winning in today's highly competitive marketplace.
This book details the skills and strategies writers must master to sell themselves and their work, from researching the marketplace to becoming lecturers, teachers, and experts in a particular field, to networking with editors and publishers, pitching to radio and television producers, and exploring the Internet. This invaluable guide takes writing careers to new levels with these top-of-the-line resources.

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Editorial Reviews

Booknews
An aggressive self-promotion campaign, says Sedge, is necessary to be a successful free-lance writer today. He sets out a step-by-step plan that includes targeting the specific work desired, repeatedly engaging those in a position to hire, capturing the best assignments, and building an unassailable career. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9781581150407
  • Publisher: Skyhorse Publishing
  • Publication date: 1/11/1999
  • Pages: 260
  • Product dimensions: 6.00 (w) x 9.00 (h) x 6.00 (d)

Meet the Author

Michael H. Sedge is owner of the Strawberry Media Agency in Naples, Italy, a company that produces editorial packages (articles, photos, illustrations) for more than forty publications around the world and syndicates in Canada, Holland, and Asia. He is the author of more than 2,600 articles that have appeared in publications throughout the world, the novels Death Watch and The Oracle, the screenplay The Vatican Diary, and several nonfiction books, including Ascent to Failure. He publishes the quarterly Markets Abroad newsletter, where he shares his knowledge with readers about international newspapers, magazines, and book publishers.

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Table of Contents

Acknowledgments
Introduction
1 Let the War Begin 1
2 The Basics of Marketing 11
3 Customer Needs 25
4 Product Strategy 63
5 The Attack 81
6 Guerrilla Articles 107
7 Selling Yourself 129
8 Nonwriting Business 159
9 Internet Marketing 171
10 Packaging and Distribution 191
11 Customer Service/Satisfaction 201
12 The Battle Plan 211
13 Odds 'n' Ends 217
App Resources for the Warrior Writer 229
About the Author 233
Index 235
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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted February 11, 2000

    An Instant Classic!

    Michael Sedge's latest book has only one purpose: To help you make a lot of money at writing. It is that simple, yet that outstanding. While other books on this topic are either broad overviews or blatant chest thumping, Marketing Strategies for Writers is neither. Sharing with the reader what has worked for him--and what hasn't--Sedge offers clear step by step advice. He also describes in detail how to make editors want YOU! Not just for writers, this book is an excellent reference for marketing in all fields. My wife runs a real-estate agency, and has bought a box of these books for her staff. Bound to be an instant classic. If you are serious about writing, this is the book for you.

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