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Marketing Strategy and Competitive Positioning
     

Marketing Strategy and Competitive Positioning

by Graham J. Hooley, John A. Saunders, Nigel F. Piercy
 

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Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

Overview

Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

Product Details

ISBN-13:
9780133712537
Publisher:
Prentice Hall Professional Technical Reference
Publication date:
03/28/1998
Pages:
496
Product dimensions:
6.77(w) x 9.21(h) x (d)

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