Marketing Strategy and Competitive Positioningby Graham J. Hooley, John A. Saunders, Nigel F. Piercy
Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
- Prentice Hall Professional Technical Reference
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- 6.77(w) x 9.21(h) x (d)
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