Marketing Strategy from the Masters (Collection) [NOOK Book]

Overview

A brand new collection of essential insights for your business and career from world-renowned experts . . . now in a convenient e-format, at a great price!

Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector

Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it ...

See more details below
Marketing Strategy from the Masters (Collection)

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac

Want a NOOK? Explore Now

NOOK Book (eBook)
$68.49
BN.com price
(Save 42%)$119.99 List Price

Overview

A brand new collection of essential insights for your business and career from world-renowned experts . . . now in a convenient e-format, at a great price!

Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector

Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success . . . apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI...tightly link marketing with business performance . . . bring powerful marketing strategies to the public sector . . . and much more!

From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon.

Read More Show Less

Product Details

  • ISBN-13: 9780132617604
  • Publisher: Pearson Education
  • Publication date: 11/2/2010
  • Series: FT Press Delivers Collections
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 400
  • File size: 18 MB
  • Note: This product may take a few minutes to download.

Table of Contents

MARKETING IN THE PUBLIC SECTOR

Part I Introduction

Chapter 1 Improving Public Sector Performance by Seizing Opportunities to Meet Citizen Needs

Chapter 2 Understanding the Marketing Mindset

Part II Applying Marketing Tools to the Public Sector

Chapter 3 Developing and Enhancing Popular Programs and Services

Chapter 4 Setting Motivating Prices, Incentives, and Disincentives

Chapter 5 Optimizing Distribution Channels

Chapter 6 Creating and Maintaining a Desired Brand Identity

Chapter 7 Communicating Effectively with Key Publics

Chapter 8 Improving Customer Service and Satisfaction

Chapter 9 Influencing Positive Public Behaviors: Social Marketing

Chapter 10 Forming Strategic Partnerships

Part III Managing the Marketing Process

Chapter 11 Gathering Citizen Data, Input, and Feedback

Chapter 12 Monitoring and Evaluating Performance

Chapter 13 Developing a Compelling Marketing Plan

References

About the Authors

Index

MARKETING METRICS

Acknowledgments

About the Authors

Foreword

Foreword to Second Edition

1 INTRODUCTION

2 SHARE OF HEARTS, MINDS, AND MARKETS

3 MARGINS AND PROFITS

4 PRODUCT AND PORTFOLIO MANAGEMENT

5 CUSTOMER PROFITABILITY

6 SALES FORCE AND CHANNEL MANAGEMENT

7 PRICING STRATEGY

8 PROMOTION

9 ADVERTISING MEDIA AND WEB METRICS

10 MARKETING AND FINANCE

11 THE MARKETING METRICS X-RAY

12 SYSTEM OF METRICS

Appendix A SURVEY OF MANAGERS’ USE OF METRICS

Bibliography

Endnotes

Index

SIX RULES FOR BRAND REVITALIZATION

Acknowledgments

About the Authors

Preface

Introduction to the Rules and the Rules-Based Practices

Chapter 1 Background to the Turnaround

Chapter 2 The Six Rules of Revitalization

Chapter 3 Rule #1: Refocus the Organization

Chapter 4 Rule #2: Restore Brand Relevance

Chapter 5 Rule #3: Reinvent the Brand Experience

Chapter 6 Rule #4: Reinforce a Results Culture

Chapter 7 Rule #5: Rebuild Brand Trust

Chapter 8 Rule #6: Realize Global Alignment

Chapter 9 Realizing Global Alignment: Creating a Plan to Win

Chapter 10 Do the Six Rules of Revitalization Work?

Index

Read More Show Less

Customer Reviews

Average Rating 3
( 1 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(1)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted November 25, 2012

    No text was provided for this review.

Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)