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Marketing Strategy In Play
     

Marketing Strategy In Play

by Mark Hill
 
When marketers have a clear focus on the true task confronting them and are effective at it, then competition becomes a nonissue. What is the true task that alleviates the need for competition? Thinking about thinking is the process that challenges how we think about marketing and competition. The ideas presented in Marketing Strategy in Play: Questioning to

Overview

When marketers have a clear focus on the true task confronting them and are effective at it, then competition becomes a nonissue. What is the true task that alleviates the need for competition? Thinking about thinking is the process that challenges how we think about marketing and competition. The ideas presented in Marketing Strategy in Play: Questioning to Create Difference explain marketing thinking, how to cultivate it, and, ultimately, the ways in which marketplace differences are created.

Product Details

ISBN-13:
9781606491492
Publisher:
Business Expert Press
Publication date:
07/01/2010
Pages:
80
Product dimensions:
6.00(w) x 9.00(h) x 0.17(d)

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