Marketing Strategy: A Decision-Focused Approach

Marketing Strategy: A Decision-Focused Approach

by Orville C. Walker
     
 

View All Available Formats & Editions

This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships. This book will help you integrate what you are learning about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.  See more details below

Overview

This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships. This book will help you integrate what you are learning about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

Product Details

ISBN-13:
9780070171466
Publisher:
McGraw-Hill Higher Education
Publication date:
03/28/2010
Product dimensions:
7.90(w) x 9.80(h) x 0.60(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >