Marketing Strategy: Planning and Implementation / Edition 2

Marketing Strategy: Planning and Implementation / Edition 2

by Orville C. Walker, Jean-Claude Larreche, Jean-Claude LarrGechGe, Harper W. Boyd
     
 

ISBN-10: 0256136920

ISBN-13: 9780256136920

Pub. Date: 09/28/1995

Publisher: McGraw-Hill Higher Education

Product Details

ISBN-13:
9780256136920
Publisher:
McGraw-Hill Higher Education
Publication date:
09/28/1995
Series:
Series in Marketing
Edition description:
Older Edition
Pages:
392
Product dimensions:
7.20(w) x 9.02(h) x 0.79(d)

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