Marketing Stripped Bare: An Insider's Guide to the Secret Rules

Overview

Marketing is a big subject. It's complex and often misunderstood.

Read More Show Less
... See more details below
Available through our Marketplace sellers.
Other sellers (Paperback)
  • All (5) from $1.99   
  • New (1) from $66.16   
  • Used (4) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$66.16
Seller since 2011

Feedback rating:

(937)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Brand new and unread! Join our growing list of satisfied customers!

Ships from: Phoenix, MD

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

Marketing is a big subject. It's complex and often misunderstood.

Read More Show Less

Editorial Reviews

From the Publisher
"Don't be fooled by Patrick Forsyth. His book is funny and concise, but its message is dead serious and will last forever — that marketing matters and, if you follow his excellent advice, has a 3M result — Much More Money." — Robert Heller, management expert and author of Roads to Success
Read More Show Less

Product Details

  • ISBN-13: 9780749439972
  • Publisher: Kogan Page, Ltd.
  • Publication date: 5/28/2003
  • Pages: 156
  • Product dimensions: 6.38 (w) x 9.04 (h) x 0.54 (d)

Meet the Author

Patrick Forsyth runs Touchstone Training & Consultancy and specializes in marketing, sales and communications skills. Writing is a significant part of his own work portfolio. He is the author of more than fifty successful business books, including Successful Time Management and How to Write Reports and Proposals (all Kogan Page). He also writes regularly for a number of business journals, and for Writing Magazine.

John Stubbs was born in 1977 and studied at Oxford and Cambridge Universities. At work on a new book about the Cavalier poets of the seventeenth century, he splits his time between England and Slovenia.

Read More Show Less

Table of Contents

Foreword
Preface
Acknowledgements
About the author
1 Marketing in context 1
2 The marketing plan 27
3 The promotion mix 49
4 Selling and sales management 71
5 Distribution 91
6 'Electronic' marketing 103
7 The future 121
8 Will you make a successful marketer? 139
Glossary 145
App.: how high can you go? 154
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted November 21, 2004

    A Solid Effort!

    The sophisticated permutations of marketing are useful only to those who have already mastered the basics. Start with this primer. Although author Patrick Forsyth sub-titled his manual 'an insider's guide to the field,' the book seems more directed to newcomers or marketers who are still in the early stages of their careers. For insiders, marketing is a series of difficult choices made by professionals after extensive research. Here's how to begin that thought process and climb that learning curve. Forsyth offers a range of introductory material that you can easily summarize and understand. Even readers who stumble over the somewhat illogical chapter order may well enjoy the author's humor and British references. He also offers some nifty tidbits, like learning about the tachistoscope, which measures how many times shoppers blink, or about 'invisible exports,' such as seminars. The reports on export selling, the Internet and the future of marketing may leave you, like Oliver Twist, wanting more. We suggest this book to entry and mid-level marketers, to teachers and to those in other fields who need an overview of marketing.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)