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From the Publisher"Marketing the e-Business addresses, in a well-structured manner, all the key issues of this often complex topic. It will prove invaluable to those seeking to enhance their knowledge of the domain, both from a practical and academic standpoint."
—Steve Clarke, Professor of Information Systems, University of Hull Business School
"A well-written and well-structured guide to marketing for e-business—covers all essential marketing concepts and activities adapted for the e-business environment, well supported with case studies and learning activities."
—Brian Terry, Professor of Operations Management, Richmond American University in London