Marketing the Group Practice

Marketing the Group Practice

by William Winston
     
 

A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and “word of mouth” from satisfied clients.See more details below

Overview

A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and “word of mouth” from satisfied clients.

Product Details

ISBN-13:
9780866562645
Publisher:
Taylor & Francis
Publication date:
01/28/1983
Series:
Health Marketing Quarterly Series
Pages:
120
Product dimensions:
15.20(w) x 21.80(h) x 1.40(d)

Table of Contents

Contents
Preface

  • Some Key Aspects of Utilizing Marketing Consultants for Group Practices
  • A Legal Viewpoint on Marketing for Group Practices
  • Marketing Planning for Group Practices
  • Differences in Marketing a New Practice Versus Marketing an Established Practice
  • Preparing the Financial/Business Plan for Marketing the Group Practice
  • Building a New or Better Image for Your Practice Through Solid Media Relations (Public Relations and Publicity)
  • Professional Advertising—How Professional Is It?
  • How to Promote and Advertise a New or Existing Clinic
  • Basic Marketing Research for the Group Practice or, What on Earth Is Targeting and Why Should I Care?
  • The Best Malpractice Insurance of Them All: Consumer Satisfaction
  • Physician Recruiting for Group Practices
  • The PPO: How to Market It and to Whom

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