Marketing - The Retro Revolution

Paperback (Print)
Buy New
Buy New from BN.com
$48.29
Used and New from Other Sellers
Used and New from Other Sellers
from $18.65
Usually ships in 1-2 business days
(Save 68%)
Other sellers (Paperback)
  • All (13) from $18.65   
  • New (6) from $46.12   
  • Used (7) from $18.65   

Overview

The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking.

In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.

Read More Show Less

Product Details

  • ISBN-13: 9780761968511
  • Publisher: SAGE Publications
  • Publication date: 8/21/2001
  • Series: Marketing Series
  • Edition description: New Edition
  • Pages: 276
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.58 (d)

Table of Contents

Recuperating Marketing: Preface
Introduction: Looking Back to See Ahead 1
1 Remembering Marketing: The Future is History 3
Pt. I Putting the 'Con' Into Concept 21
2 Reviewing Marketing: The Defective Vision of Theodore Levitt 23
3 Redeeming Marketing: The Spiritual Side of Trade 39
4 Reconfiguring Marketing: The Greatest Sham on Earth 55
Pt. II Downsizing Strategy 73
5 Repositioning Marketing: Ballyhoo's Who 75
6 Representing Marketing: The Secret of the Black Magic Box 91
7 Replanning Marketing: If Ever a Whiz of a Swiz There Was 110
Pt. III Fixing the Mix 129
8 Replacing Marketing: Reading Retroscapes 131
9 Rebranding Marketing: Yes, We Have No Bananaburgers 148
10 Revolting Marketing: Gross is Good! 166
Conclusion: Trapping the Substance 183
11 Rejuvenating Marketing: The Big Tease 185
Rewriting Marketing: Pedagogic Appendix 204
Reciting Marketing: Notes and References 221
Index 259
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)