Marketing the Sports Organisation: Building Networks and Relationships / Edition 1

Marketing the Sports Organisation: Building Networks and Relationships / Edition 1

by Alain Ferrand
     
 

View All Available Formats & Editions

ISBN-10: 0415453305

ISBN-13: 9780415453301

Pub. Date: 10/21/2008

Publisher: Taylor & Francis

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services.
Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,

Overview

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services.
Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques.

Comprehensive and innovative in its approach, the book includes:

  • a practical framework for implementing relationship marketing throughout the product and service range
  • an in-depth examination of tools and methods that increase the value of the product for the consumer
  • a genuinely international approach, applicable in all countries
  • detailed international case studies from the world of sport.

Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both commercial and non-profit contexts.

Product Details

ISBN-13:
9780415453301
Publisher:
Taylor & Francis
Publication date:
10/21/2008
Edition description:
New Edition
Pages:
320
Product dimensions:
0.62(w) x 0.92(h) x 0.80(d)

Table of Contents

Introduction 1. Sports Organisation Marketing: A Review 2. Relationship Marketing in the World of Sport 3. Strategic Analysis for Relationship Marketing 4. Implementing the Relationship Marketing Strategy 5. Conclusion and Perspectives

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >