Marketing Through Search Optimization: How to be found on the web / Edition 1

Marketing Through Search Optimization: How to be found on the web / Edition 1

by Alex Michael, Ben Salter
     
 

ISBN-10: 0750659793

ISBN-13: 9780750659796

Pub. Date: 08/15/2003

Publisher: Taylor & Francis

Search engine placement has become a key task for those engaged in website marketing because:

• Good positioning in search engines/directories dramatically increases visitor traffic.
• Optimizing search engine ranking is the most important and cost effective way of marketing a website.
• Customers use search engines more than any other

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Overview

Search engine placement has become a key task for those engaged in website marketing because:

• Good positioning in search engines/directories dramatically increases visitor traffic.
• Optimizing search engine ranking is the most important and cost effective way of marketing a website.
• Customers use search engines more than any other method to locate websites.

Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence.

• Explains why and how marketers can and must optimize sites for searchability from the outset
• Describes how to optimize, for both local and international users
• Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings

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Product Details

ISBN-13:
9780750659796
Publisher:
Taylor & Francis
Publication date:
08/15/2003
Edition description:
Older Edition
Pages:
264
Product dimensions:
7.48(w) x 9.80(h) x 0.61(d)

Table of Contents

Searching: Why do we search; The importance of search engines; What search engines are there?; Web Crawlers: The main web crawlers; How Web crawlers work; Registering your site; Directories: The main directories; How directories work; Registering your site; Fee Inclusions: The main fee inclusion services; How they work; Registering your site; Free Services: The main free services; How they work; Registering your site; Placement Tips and Page Architecture: Meta Tags; Keywords; Site architecture; Javascript; Relevant Content; Search engine stumbling blocks; Links; Database driven content/Mini Sites Software: Traffic Builder; Microsoft Traffic Builder; Traffic Seeker

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