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Marketing Through Search Optimization: How People Search and How to be found on the web
     

Marketing Through Search Optimization: How People Search and How to be found on the web

by Alex Michael
 

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Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories dramatically

Overview

Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories dramatically increases visitor traffic. Optimizing search engine ranking will be the most important and cost-effective way of marketing your website, and customers use search engines more than any other method to locate websites.

Submitting to search engines is only part of the challenge. It is also vital to prepare a website through "search engine optimization," ensuring that your web pages are accessible and focused in ways that drive traffic to your site.

Product Details

ISBN-13:
9780750683470
Publisher:
Taylor & Francis
Publication date:
12/18/2007
Edition description:
New Edition
Pages:
250
Product dimensions:
7.50(w) x 9.60(h) x 0.70(d)

Meet the Author

Managing Director of Sprite Interactive Ltd, UK a new media agency, and previously Creative Director with Disney and Buena Vista International.

Information Architect, Sprite Interactive.

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