Marketing to Ethnic Consumers: An Annotated Bibliography

Marketing to Ethnic Consumers: An Annotated Bibliography

by Geng Cui, Pravat Choudhury
     
 

In recent years, there has been increasing interest in ethnic marketing among marketing professionals in the United States. This bibliography aims at a comprehensive overview of published scholarly works that focus on marketing to ethnic subcultures. The entries come from more than 300 marketing-related journals, conference proceedings, and books; they are listed

Overview

In recent years, there has been increasing interest in ethnic marketing among marketing professionals in the United States. This bibliography aims at a comprehensive overview of published scholarly works that focus on marketing to ethnic subcultures. The entries come from more than 300 marketing-related journals, conference proceedings, and books; they are listed alphabetically and date from 1932 to 1999.

Editorial Reviews

Booknews
Annotated entries provide an overview of published scholarly works that focus on marketing to ethnic subcultures. Works selected include journal articles, conference proceedings, and books, published between 1932 and 1999. Annotations summarize content of each selection and identify important concepts, theories, and findings. Focus is on studies of major racial minority groups in the US: African Americans, Hispanics, Asian Americans, and Native Americans. The authors are affiliated with the Howard University School of Business. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780877572855
Publisher:
Cengage Learning
Publication date:
07/01/2000
Series:
Bibliography Series
Pages:
135
Product dimensions:
5.94(w) x 8.98(h) x 0.30(d)

Meet the Author

Geng Cui is Associate Professor of Marketing at the School of Business, Howard University and a consultant in Washington, DC.

Pravat K. Choudhury is Chairman and Professor of Marketing at the School of Business, Howard University.

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