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From the PublisherDavid Verklin Executive Vice President and Managing Director, Hal Riney & Partners, Inc. Marketing to Generation X is a must-read for any professional who hopes to effectively target and communicate with the massive Generation X market. Karen takes us through her own journey as a Baby Roomer grappling with issues of a skeptical, pragmatic, street wise, and suspicious Generation X.
David Lauren Publisher/Editor-in-Chief, Swing Magazine As a Publisher and Editor-in-Chief of a magazine targeting today's young adults — and as a "twentysomething" myself — I have done an enormous amount of reading about and research on the elusive "Generation X" market. Karen Ritchie, however, has written a book that provides new, insightful, and useful information on the subject. And, she has done so in an entertaining and easy manner. It's no surprise that the person who first told marketers to pay attention to my generation's growth and power is still on the forefront when it comes to their needs, interests, and concerns.
Julie Lewit-Nirenberg Publisher, Mademoiselle After all the books on the subject that were longer on attitude and anecdotes than facts, Marketing to Generation X is a welcome relief. Karen Ritchie has done her homework and everyone who has anything to sell had better pay attention or miss out on the largest generation of young adults this country has ever produced.
Carolyn Vesper Senior Vice President and Associate Publisher, USA Today Marketing to Generation X should be required reading for anyone who manufactures, markets, or sells anything.
Drew C. Massey Founder, P.O.V. Magazine Marketing to Generation X is unequivocally the final word on media and my peers.