Marketing to Moms: Getting Your Share of the Trillion Dollar Market

Overview

Looking for new markets? Then focus on mothers!
Moms wield awesome power as both consumers and decision makers who control the family purse. Just visit any popular park or mall in your town and you'll hear moms compare health care coverage, discuss the merits of different brands of baby food, and critique the hottest family vacation destinations. Moms spend most of the family's money, and, thankfully for consumer marketers, moms love to talk about where they spend it. You've ...
See more details below
Available through our Marketplace sellers.
Other sellers (Hardcover)
  • All (13) from $1.99   
  • New (1) from $65.00   
  • Used (12) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$65.00
Seller since 2014

Feedback rating:

(136)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

Looking for new markets? Then focus on mothers!
Moms wield awesome power as both consumers and decision makers who control the family purse. Just visit any popular park or mall in your town and you'll hear moms compare health care coverage, discuss the merits of different brands of baby food, and critique the hottest family vacation destinations. Moms spend most of the family's money, and, thankfully for consumer marketers, moms love to talk about where they spend it. You've heard of word of mouth. This is word of mom, the most powerful marketing tool in existence. So how can you and your company get a bigger piece of the trillion-dollar mom market?
Author Maria Bailey discusses the tools you need to reach the mom market and gain market share for your company. Drawing on 30 extensive interviews with high-level marketing professionals and the responses of more than 500 consumer moms, you'll uncover the secrets to effectively conveying your message to this economically powerful group. Topics include how to:
·Effectively target the mom market and understand its dynamics
·Craft messages that speak directly to moms
·Design a Web site that increases e-commerce revenues
·Build a brand and create product loyalty within the mom market
·Develop an internal marketing strategy that attracts and retains mothers as employees
·And much more
This groundbreaking book is the first to examine the dynamic idea that moms are a separate and distinct consumer group with a mind very much its own. These collected insights, experiences, and opinions from both marketing professionals and real-life moms offer valuableinformation for any size company with any size marketing budget—including yours.

Author Biography: Maria T. Bailey is the CEO of BSM Media, a marketing and media company that specializes in connecting companies with moms. She also founded BlueSuitMom.com, the award-winning Web site exclusively for executive working women. In addition, she hosts "Mom Talk Radio," a radio talk show for moms, and is seen on shows such as Simplify Your Life on the Fine Living Network. Ms. Bailey lives in Pompano Beach, Florida, with her husband and four young children.

Read More Show Less

Editorial Reviews

Library Journal
The focus of Bailey's book is how to reach the unique market of mothers, or the "mom market," with a marketing message. Bailey, the CEO of BSM Media, Inc., a media and marketing company that specializes in the mom market, contends that mothers are a distinct group and respond to different stimuli. Furthermore, marketers must recognize the diversity in the mom market and target a specific segment of this huge, cash-rich group. Bailey details invaluable techniques for crafting messages and building brand loyalty. Packed with personal interviews and real-life examples of companies successfully marketing to mothers, the book's chapters cover topics like "Stay-at-Home Versus Working Moms," "Development of an Effective Web-Site Strategy," "Marketing to Moms Through Their Children," and "Creating a Marketing Plan." Case studies to illustrate these topics are relevant and clear, and a short list of notes for each chapter will lead students and researchers to other resources. The "Mom" research study results will be of interest to many businesses. This compact volume will be a valuable addition to any business collection.-Susan C. Awe, Univ. of New Mexico Lib., Albuquerque Copyright 2002 Cahners Business Information.
Read More Show Less

Product Details

  • ISBN-13: 9780761563662
  • Publisher: Crown Publishing Group
  • Publication date: 10/22/2002
  • Edition description: 1ST
  • Pages: 304
  • Product dimensions: 5.98 (w) x 8.68 (h) x 1.01 (d)

Meet the Author

Maria T. Bailey is the CEO of BSM Media, a marketing and media company that specializes in connecting companies with moms. She also founded BlueSuitMom, the award-winning Web site exclusively for executive working women. In addition, she hosts Mom Talk Radio, a radio talk show for moms, and has appeared on shows such as Simplify Your Life on the Fine Living Network. Ms. Bailey lives in Pompano Beach, Florida, with her husband and four young children.
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)