Marketing to Moms: Getting Your Share of the Trillion Dollar Market

Marketing to Moms: Getting Your Share of the Trillion Dollar Market

by Maria T. Bailey
     
 

Looking for new markets? Then focus on mothers!
Moms wield awesome power as both consumers and decision makers who control the family purse. Just visit any popular park or mall in your town and you'll hear moms compare health care coverage, discuss the merits of different brands of baby food, and critique the hottest family vacation destinations. Moms…  See more details below

Overview

Looking for new markets? Then focus on mothers!
Moms wield awesome power as both consumers and decision makers who control the family purse. Just visit any popular park or mall in your town and you'll hear moms compare health care coverage, discuss the merits of different brands of baby food, and critique the hottest family vacation destinations. Moms spend most of the family's money, and, thankfully for consumer marketers, moms love to talk about where they spend it. You've heard of word of mouth. This is word of mom, the most powerful marketing tool in existence. So how can you and your company get a bigger piece of the trillion-dollar mom market?
Author Maria Bailey discusses the tools you need to reach the mom market and gain market share for your company. Drawing on 30 extensive interviews with high-level marketing professionals and the responses of more than 500 consumer moms, you'll uncover the secrets to effectively conveying your message to this economically powerful group. Topics include how to:
·Effectively target the mom market and understand its dynamics
·Craft messages that speak directly to moms
·Design a Web site that increases e-commerce revenues
·Build a brand and create product loyalty within the mom market
·Develop an internal marketing strategy that attracts and retains mothers as employees
·And much more
This groundbreaking book is the first to examine the dynamic idea that moms are a separate and distinct consumer group with a mind very much its own. These collected insights, experiences, and opinions from both marketing professionals and real-life moms offer valuableinformation for any size company with any size marketing budget—including yours.

Author Biography: Maria T. Bailey is the CEO of BSM Media, a marketing and media company that specializes in connecting companies with moms. She also founded BlueSuitMom.com, the award-winning Web site exclusively for executive working women. In addition, she hosts "Mom Talk Radio," a radio talk show for moms, and is seen on shows such as Simplify Your Life on the Fine Living Network. Ms. Bailey lives in Pompano Beach, Florida, with her husband and four young children.

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Editorial Reviews

Library Journal - Library Journal
The focus of Bailey's book is how to reach the unique market of mothers, or the "mom market," with a marketing message. Bailey, the CEO of BSM Media, Inc., a media and marketing company that specializes in the mom market, contends that mothers are a distinct group and respond to different stimuli. Furthermore, marketers must recognize the diversity in the mom market and target a specific segment of this huge, cash-rich group. Bailey details invaluable techniques for crafting messages and building brand loyalty. Packed with personal interviews and real-life examples of companies successfully marketing to mothers, the book's chapters cover topics like "Stay-at-Home Versus Working Moms," "Development of an Effective Web-Site Strategy," "Marketing to Moms Through Their Children," and "Creating a Marketing Plan." Case studies to illustrate these topics are relevant and clear, and a short list of notes for each chapter will lead students and researchers to other resources. The "Mom" research study results will be of interest to many businesses. This compact volume will be a valuable addition to any business collection.-Susan C. Awe, Univ. of New Mexico Lib., Albuquerque Copyright 2002 Cahners Business Information.

Product Details

ISBN-13:
9780761563662
Publisher:
Crown Publishing Group
Publication date:
10/22/2002
Edition description:
1ST
Pages:
304
Product dimensions:
5.98(w) x 8.68(h) x 1.01(d)

Meet the Author

Maria T. Bailey is the CEO of BSM Media, a marketing and media company that specializes in connecting companies with moms. She also founded BlueSuitMom, the award-winning Web site exclusively for executive working women. In addition, she hosts Mom Talk Radio, a radio talk show for moms, and has appeared on shows such as Simplify Your Life on the Fine Living Network. Ms. Bailey lives in Pompano Beach, Florida, with her husband and four young children.

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