Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition

Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition

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by Robert Marich
     
 

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Marketing to Moviegoers offers clarity and insight into the complicated movie marketing process and provides practical solutions that filmmakers can apply to their own films and strategies that film marketing executives can adopt. The use of real world information, such as examples of and data from movie advertising campaigns of varying sizes and budgets,

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Overview

Marketing to Moviegoers offers clarity and insight into the complicated movie marketing process and provides practical solutions that filmmakers can apply to their own films and strategies that film marketing executives can adopt. The use of real world information, such as examples of and data from movie advertising campaigns of varying sizes and budgets, including independents, and interviews with well-known film industry executives provide a complete understanding of the theory and actual practice of the movie marketing process.

Editorial Reviews

From the Publisher
 Marketing films requires a combination of art, science, and showmanship, which Marketing to Moviegoers explains in a comprehensive way. The book lays out the processes involved and enlivens them with real-world examples.”—Tom Sherak, former president of the Academy of Motion Picture Arts and Sciences

Marketing to Moviegoers provides practical information across a range of functions including the process of audience testing of marketing materials, details about advertising campaigns, and metrics of theatrical distribution.”—Al Lieberman, professor of marketing, executive director, Entertainment, Media and Technology Program, Stern School of Business, NYU

Marketing to Moviegoers pulls together the various facets of movie marketing campaigns in a systematic manner. It lays out the structure and order, while providing useful data and historical context.”—Jack Valenti, former chairman, Motion Picture Association of America

Product Details

ISBN-13:
9780809331963
Publisher:
Southern Illinois University Press
Publication date:
02/11/2013
Edition description:
3rd Edition
Pages:
432
Sales rank:
832,543
Product dimensions:
6.10(w) x 9.10(h) x 1.00(d)

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