Marketing Warfare / Edition 1

Marketing Warfare / Edition 1

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by Al Ries, Jack Trout, Ries
     
 

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ISBN-10: 0070527261

ISBN-13: 9780070527263

Pub. Date: 11/01/1997

Publisher: McGraw-Hill Professional Publishing

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."­­Newsweek

"Revolutionary! Surprising!"­­Business Week

"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."­­USA Today

Overview

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."­­Newsweek

"Revolutionary! Surprising!"­­Business Week

"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."­­USA Today

Product Details

ISBN-13:
9780070527263
Publisher:
McGraw-Hill Professional Publishing
Publication date:
11/01/1997
Edition description:
Older Edition
Pages:
224
Sales rank:
1,161,658
Product dimensions:
5.50(w) x 8.00(h) x 0.63(d)

Table of Contents

2500 Years of War.
The Principle of Force.
The Superiority of the Defense.
The New Era of Competition.
The Nature of the Battleground.
The Strategic Square.
Principles of Defensive Warfare.
Principles of Offensive Warfare.
Principles of Guerilla Warfare.
The Cola War.
The Beer War.
The Burger War.
The Computer War.
Strategy and Tactics.
The Marketing General.

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Marketing Warfare 5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Guest More than 1 year ago
Guerilla marketing, one on one marketing, permission marketing, etc... These all must be based on the principles of marketing warfare. No book has made this more clear than Marketing Warfare. Learn this lesson well, and you will undoubtedly succeed.