Have you had people ask you how to get started in digital marketing?
Are you working with social media practitioners who lack a firm grounding in the basics of marketing?
Do you sometimes wish you had the fundamentals of marketing at your fingertips?
Then grab a copy of Marketing White Belt: Basics for the Digital Marketer today.
What’s In It For You?
Many of the basics of digital marketing. My motivation for writing the book was noticing that a lot of people have found themselves in digital marketing roles with little or no marketing background at all. We come from social media or technology or fresh out of school and are expected to be full-fledged digital marketers, expected to be able to generate impressive results by managers who don’t fully understand marketing themselves.
This book gets you started on the path of marketing, introducing concepts, frameworks, and ideas that will help give you a solid foundation in the basics of marketing. In it, I cover the 4Ps, SWOT, Strategy, ROI, funnels, and many other basics in a tight, compact format that will help bring you or a colleague up to speed very quickly in the basics of marketing.
It’s everything you need to get someone started on marketing basics, while not being overly dense (and thus productivity-dampening). Each concept has a series of exercises that will let you test your knowledge and apply it to the business situations you’re facing at your company.
My name is Christopher S. Penn. I’m a bridge. I stand between different fields, professions, and ideas in order to help people on both sides understand each other. I can speak and sling code, but I’m not an IT professional. I can design campaign strategies and write copy, but I’m not a marketing professional. Where I provide value is in helping IT understand marketing and vice versa. The same is true for the martial arts, for education, for all of the different worlds I work and play in. I play World of Warcraft, but take the lessons from a virtual battlefield and apply them to business. I take solutions from the dojo floor and bring them to marketing.
The net effect of all this is that fresh ideas, insights, and solutions are never far away because I can take a problem in one world, look for a similar problem with a solution in another world, and find solutions when “pure professionals” in just one world get stuck. That’s who I am, that’s what I do.
I’m also the Vice President of Strategy and Innovation at Blue Sky Factory email marketing, a co-founder of PodCamp with Chris Brogan, a co-host of the Marketing Over Coffee marketing podcast with John Wall, a professor of Internet Marketing and lead subject matter expert, curriculum designer, and professor of Advanced Social Media at the University of San Francisco online. I’ve been a practitioner of the martial arts for 20 years now, and currently hold a black belt in ninjutsu under the guidance of Sensei Mark Davis of the Boston Martial Arts Center.