Marketing with E-Mail: A Spam-Free Guide to Increasing Awareness, Building Loyalty and Increasing Sales

Marketing with E-Mail: A Spam-Free Guide to Increasing Awareness, Building Loyalty and Increasing Sales

by Shannon Kinnard
     
 
E-mail offers broader reach, higher measurability, quickerdelivery, and easier consumer feedback for lower cost than any othermarketing medium. So it's no wonder why e-mail has been exceeding firstclass mail 7 to 1 in volume since 1998. Marketing With E-Mailprovides detailed advice on how to expand and improve marketingopportunities, communications, and on

Overview

E-mail offers broader reach, higher measurability, quickerdelivery, and easier consumer feedback for lower cost than any othermarketing medium. So it's no wonder why e-mail has been exceeding firstclass mail 7 to 1 in volume since 1998. Marketing With E-Mailprovides detailed advice on how to expand and improve marketingopportunities, communications, and on-line relationships with this valuabletool. Readers are guided through a step-by-step process of creating andimplementing an e-mail marketing plan for their specific needs.

Topics include e-mail newsletters, on-line networking, signature files, ande-mail promotions. Small businesses will appreciate information on how tolevel the playing field with larger competitors by leveraging the uniqueopportunities available through e-mail. Also discussed are the differencesbetween unsolicited commercial e-mail, anonymous build e-mail, and validcommercial e-mail. Included with the book is your personal passwordnecessary for accessing the companion Web site which providesup-to-the-minute Internet marketing news, expanded information, and otherhelpful online marketing resources. This book/Web site combination isunbeatable!

This book will help you:

  • Use the power of e-mail effectively and responsibly
  • Increase your profits through better lead generation/qualification
  • Avoid annoying potential customers with inappropriate e-mail marketing
  • Learn from others who are succeeding through e-mail online
  • Stay current with the latest trends through the "members only" companionWeb site

Editorial Reviews

Booknews
Kinnard (a consultant) offers advice on using e-mail to expand and improve market opportunities, communications, and on-line relationships. This new edition includes updated information on e-mail newsletters, on-line networking, signature files, and e-mail promotions. Also discussed are the differences between unsolicited commercial e-mail, anonymous bulk e-mail, and valid commercial e-mail. The book comes with the material necessary for accessing a companion Website featuring current Internet marketing news. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9781885068514
Publication date:
11/28/2000
Edition description:
2ND, REVISED
Pages:
250
Product dimensions:
6.98(w) x 8.93(h) x 0.76(d)

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