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Marketing without Advertising: Inspire Customers to Rave About Your Business to Create Lasting Success
     

Marketing without Advertising: Inspire Customers to Rave About Your Business to Create Lasting Success

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by Michael Phillips, Mary Randolph (Editor), Salli Rasberry
 

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This book teaches small business owners practical strategies to turn their business into a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend, including how to: improve the appearance of the business to attract new customers and build trust, encourage enthusiastic customer recommendations, turn dissatisfied

Overview

This book teaches small business owners practical strategies to turn their business into a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend, including how to: improve the appearance of the business to attract new customers and build trust, encourage enthusiastic customer recommendations, turn dissatisfied customers into loyal supporters, list products and services widely and inexpensively, plan marketing events that will keep customers involved, use the Internet to market services and products and much more.

Product Details

ISBN-13:
9780873373692
Publisher:
NOLO
Publication date:
04/28/2001
Edition description:
REV
Product dimensions:
7.03(w) x 8.99(h) x 0.55(d)

What People are Saying About This

Milton Moskowitz
"There are good ideas on every page....You'll find here the nitty-gritty steps you need to -- and can -- take to generate sales for your business, no matter what business it is."
-- Author of The 100 Best Companies to Work for In America

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