Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love & Recommend
  • Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love & Recommend
  • Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love & Recommend

Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love & Recommend

by Michael Phillips, Salli Rasberry
     
 

Make your business stand out without the cost of advertising!

The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.

The 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses

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Overview

Make your business stand out without the cost of advertising!

The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.

The 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs.

Editorial Reviews

O'Reilly & Associates
What a charming, graceful book! Anyone who wants to make the most effective use of customers for word-of-mouth marketing needs to read what Rasberry and Phillips have to say. I've been doing this stuff for years, and still want to give a copy to all my marketing folks.
— Tim O'Reilly
Cleveland Plain Dealer
If you've got something to sell, this book is a valuable reference, and is one of the few marketing books I would recommend to salespeople.
— Paul Tulenko
Business Life
Straightforward advice on how to create a marketing plan that will encourage enthusiastic recommendations about your business from satisfied customers...
Reference & Research Book News
Updated to reflect technology-boosted marketing trends, such as international Internet marketing and weblogs.
Biz Magazine
This no-nonsense guide describes what it takes to generate sales and encourage customer loyalty...
Scripps Howard News Service
This book rates three and one half stars. You need it!
The Essential Whole Earth Catalog
The ideas are useful and well presented, of value to any business.
— Bernard Kamoroff
ASBA (American Small Business Association) Today
A practical planning guide.
Milton Moskowitz
There are good ideas here on every page. You'll find here the nitty-gritty steps you need to -- and can -- take to generate sales for your business, no matter what business it is.
Center for Entrepreneurial Management
Shows practical ways to increase sales with little capital investment. They show how to do it with brains, not money.
— Joseph R. Mancuso
New Age Retailer
This is a recognized classic...I would estimate that 75% of the business books published since Marketing Without Advertising first appeared simply recycle ideas from this pioneering, breakthrough book.
American Small Business Association Today
A practical planning guide.
ASBA Today
A practical planning guide.

Product Details

ISBN-13:
9781413306323
Publisher:
NOLO
Publication date:
06/21/2008
Series:
Nolo's Small Business Essentials Series
Edition description:
Sixth Edition
Pages:
416
Product dimensions:
8.94(w) x 6.90(h) x 0.85(d)

What People are saying about this

Tim O'Reilly
"What a charming, graceful book! Anyone who wants to make the most effective use of customers for word-of-mouth marketing needs to read what Rasberry and Phillips have to say. I've been doing this stuff for years, and still want to give a copy to all my marketing folks."
Tim O'Reilly, Founder, O'Reilly & Associates

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