Marketing Your Business: Make the Internet Work for You; Get into Exports; Learn about Products and Pricing by John Westwood, Paperback | Barnes & Noble
Marketing Your Business: Make the Internet Work for You; Get into Exports; Learn about Products and Pricing

Marketing Your Business: Make the Internet Work for You; Get into Exports; Learn about Products and Pricing

by John Westwood
     
 

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Although the basic principles and theories of marketing haven't changed, many of the tools have. With new reliance on online tools to get results, it's more important than ever for businesses to be up-to-date on the latest techniques. Marketing Your Business covers all of these aspects of marketing to develop a strategy and increase profit, including

Overview

Although the basic principles and theories of marketing haven't changed, many of the tools have. With new reliance on online tools to get results, it's more important than ever for businesses to be up-to-date on the latest techniques. Marketing Your Business covers all of these aspects of marketing to develop a strategy and increase profit, including detailed advice on how to carry out market research in the digital age and how to use the resulting information to develop specific objectives and strategies. It explains how to:

-use the internet
-set up websites and online shops
-use traditional and online public relations - including social media
-plan advertising and sales promotion campaigns
-prepare sales literature
-manage exhibitions

Also with practical advice and tips on getting into exporting as well as a thorough explanation of the new marketing concept Application Selling, Marketing Your Business is an all-in-one guide to everything practitioners need to know about marketing today.

Editorial Reviews

From the Publisher
"This no-frills guide covers the fundamentals of marketing, outlining the steps involved to develop products and successfully compete in the marketplace. ...Summing Up: Recommended. Marketing practitioners wanting a basic reference guide." - CHOICE Reviews

"Westwood...presents a guide to using different aspects of marketing to help a business grow in the Internet age." - Book News, Inc.

Product Details

ISBN-13:
9780749462710
Publisher:
Kogan Page, Ltd.
Publication date:
04/15/2011
Series:
Business Success Series
Pages:
256
Product dimensions:
5.40(w) x 8.40(h) x 0.70(d)

What People are saying about this

From the Publisher
"This no-frills guide covers the fundamentals of marketing, outlining the steps involved to develop products and successfully compete in the marketplace. ...Summing Up: Recommended. Marketing practitioners wanting a basic reference guide." - CHOICE Reviews

"Westwood...presents a guide to using different aspects of marketing to help a business grow in the Internet age." - Book News, Inc.

Meet the Author

John Westwood has held a wide variety of senior sales and marketing positions with several multinational companies, and has since gained valuable experience with Exporting. He has set up and developed distribution networks for various companies in Europe and Scandinavia, the Middle East, Asia and the Pacific and managed distribution operations in the US and Canada. He is also the author of How to Write a Marketing Plan, 30 Minutes to Write a Marketing Plan and The Marketing Plan Workbook, all published by Kogan Page.

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