Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

by Robert E Stevens, David L Loudon, Ronald A Nykiel
     
 

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This essential book shows you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines—advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, positioning, legal issues, and more. It also teaches you to conduct a marketing audit, provides…  See more details below

Overview

This essential book shows you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines—advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, positioning, legal issues, and more. It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of “marketing intelligence” and professional marketing associations.

Product Details

ISBN-13:
9781135186630
Publisher:
Taylor & Francis
Publication date:
10/31/2013
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
332
File size:
3 MB

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