Marketing Your Clinical Practice: Ethically, Effectively, Economically / Edition 3

Marketing Your Clinical Practice: Ethically, Effectively, Economically / Edition 3

by Neil Baum, Gretchen Henkel
     
 

ISBN-10: 0763733342

ISBN-13: 9780763733346

Pub. Date: 04/12/2004

Publisher: Jones & Barlett Learning

The new edition of this book addresses the four pillars of a successful practice: retaining current patients, attracting new patients, motivating staff, and working with managed care plans and with physicians and other professionals. Valuable information on issues and technologies that have come to the fore in the past seven years, including coding and billing

Overview

The new edition of this book addresses the four pillars of a successful practice: retaining current patients, attracting new patients, motivating staff, and working with managed care plans and with physicians and other professionals. Valuable information on issues and technologies that have come to the fore in the past seven years, including coding and billing compliance, the Web, video brochures, automated patient recall programs, voice recognition software, electronic medical records, and telemedicine are integrated throughout the new edition.

Product Details

ISBN-13:
9780763733346
Publisher:
Jones & Barlett Learning
Publication date:
04/12/2004
Edition description:
Older Edition
Pages:
512
Product dimensions:
6.05(w) x 9.10(h) x 1.08(d)

Table of Contents

Contents: INTRODUCTION * LOVE THE ONES YOU’ RE WITH: KEEPING THE PATIENTS YOU ALREADY HAVE * Giving Your Practice a Checkup * Mystery Shop ‘ Til You Drop * Don’ t Be Late For a Very Important Date * Identifying Moments of Truth * If Domino’ s Delivers, So Can We* Your Reception Area is Your Opportunity to Create a Good First Impression * Improve Patient Compliance- Provide Medication Information * Marketing on 10 Minutes a Day * Different Strokes for Different Folks - Dealing with Demanding Patients * Track Your Oldies And They Will Become Goodies * Resurrecting Records: A Transfer Request Doesn’ t Mean Goodbye * Clean Up Your Claims and Create "Practice Appeal" * Leave a Paper Trail-That Leads to the Bottom Line * Stuffers Soften the Bite of the Bill * A Picture is Worth a Thousand Words: Creating Office Videos * Need More Patients? Brochures are the Cure * EXTERNAL MARKETING: ATTRACTING NEW PATIENTS TO YOUR PRACTICE * Your Net Worth is Related to Your Network * There’ s Strength in Numbers When You Start a Support Group * Marketing to Ethnic Communities * Closing the Generation Gaps: Marketing to Boomers and Seniors * Write That Masterpiece-And Send it to the Lay Press * Nothing Says it Better...Than A Newsletter * Follow the Yellow Page Road * The Care and Feeding of Your Website: Learning to Love Spiders and Crawlers * One Small Click for Your Patients, One Giant Leap for Your Practice! * Creating Powerful Presentations Through Public Speaking * Make Slides That Sizzle * Meet the Press: Create Credibility Through Celebrity * Become an Instant Expert: Write the Book * MOTIVATING YOUR STAFF * Go for the Goal: How to Create Team Spirit * AddSparkle to Your Team Meetings * Reach Out and Touch Someone: The Telephone is the Lifeline of Your Practice * Break Bread and Break the Ice: Start a Lunch and Learn Program, and Referrals from Colleagues Will Follow * A Match Made in Heaven: Hiring the Perfect Employee for Your Practice * COMMUNICATING WITH OTHER PHYSICIANS, OTHER PROFESSIONALS, AND MANAGED CARE PLANS * How to Obtain and Maintain Physician Referrals: It takes Patience, Persistence, Politeness, and Prompt Reporting * Generating Referrals from Nontraditional Sources * Avoid Managed Care Paralysis: Conduct a Practice Analysis * Deselection: A Game of Musical Chairs * How to be a Darling of the Managed Care Plans * Make the Hospital Your Marketing Ally, Not Your Adversary *Big Can Be Better: Marketing for Large Groups and Multispecialty Group Practices * Birds Do It, Bees Do it, Even the Ivory Tower Doctors Do It * TECHNOLOGY, TOYS, AND TIPS * Let Technology Simplify Your Life * Compliance: Minimize Risks and Maximize Marketing Potential * The Buck Stops Here: Is Your Coding Up to Par? * When You are In the Market For a New Associate * A New Revenue Resource: Clinical Research * Market Your Expertise as an Expert Witness * Do Niche Marketing As a Super Specialist * When Dollars Make Sense: Using a Practice Cost Analysis to Market Your Practice * Giving Our Practice a Federal Express Experience * Hiring a Marketing Consultant * Medicine, Marketing, and Mirth: Having Fun With Your Medical Practice * Lagniappe (Something Extra) * Getting Started: The Secrets of Marketing Success * Index

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