Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge

Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge

by Judy Allen
     
 

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Marketing Your Event Planning Business shows event planners and event management companies how to gain the competitive edge by setting themselves apart, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing has practical tips and examples, offering everyone in the event management business creative new ways to showcase… See more details below

Overview

Marketing Your Event Planning Business shows event planners and event management companies how to gain the competitive edge by setting themselves apart, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing has practical tips and examples, offering everyone in the event management business creative new ways to showcase their talents, build their business and bring added value to their clients. An indispensable tool for: event planners; event planning management companies; suppliers; public relations, communications, and administrative professionals; and professionals in the hospitality, culinary, and travel industries.

Editorial Reviews

Charity Village.com
Imagine you had the chance to sit down for a few hours and chat with an expert in your chosen field - someone who was willing to share his or her knowledge and experiences, someone who could help you avoid industry pitfalls and prepare for unexpected challenges. Many people never get such an opportunity, but those in the event management business are lucky enough to have Judy Allen, a highly regarded expert in the field. Marketing Your Event Planning Business is Allen's fourth book about the event industry and it comes at a time when the business of event planning is more competitive than ever. The book shows event planners, event planning management companies, and suppliers how to gain a competitive edge by showcasing their talents, building their business, and bringing added value to clients.

Allen organizes the book into three sections: marketability, market development, and marketing endeavors. In the first part, she explains how event professionals can make themselves marketable and carve out a niche within the industry. The second section delves into the nuts and bolts of defining objectives, targeting talents, and customizing services. In part three, Allen looks at the all-important marketing strategy, the value of diversification, and striking out on one's own. Each chapter concludes with a list of thought-provoking questions that will help guide readers as they move forward with their own pursuits. The book also includes several useful appendices and sample creative concepts for corporate, fundraising, and theme events.

Well-organized and well-written, Marketing Your Event Planning Business is chock-full of expert advice and helpful examples gleaned from Allen's years of experience in the event planning industry. It would be a valuable addition to any event professional's reference library, though much of her advice will resonate with motivated individuals in almost any industry.

Product Details

ISBN-13:
9781118514450
Publisher:
Wiley
Publication date:
10/29/2012
Pages:
260
Sales rank:
387,757
Product dimensions:
6.00(w) x 9.30(h) x 0.90(d)

What People are saying about this

Joan L. Eisenstodt
In an ever-competitive marketplace, a meeting practitioner must know the niche in which she or he wants to establish credibility. Once established, marketing oneself and one's services becomes an exciting challenge. Judy Allen's tips, provided with the insight of experience, and with humor, allow the reader to look differently at the opportunities available.
Chief Strategist, Eisenstodt Associates, LLC, Conference Consulting, Facilitation & Training; and 2004 CIC Hall of Leaders Inductee
Lisa Hurley
For event planners who are tired of being a well-kept secret, Marketing Your Event Planning Business offers invaluable advice on targeting talents and targeting clients. It's a wonderful boost for event planners looking to expand their client base.
Editor, Special Events Magazine
Richard Aaron
Judy Allen has crafted another meaningful book in her series on event practices. Every business owner must immediately add this treasure chest of useful ideas to their bookshelf.
CMP, CSEP, President of BiZBash Media, NYC
Ramey Warren Black
Judy Allen has given us the ultimate resource guide to event planning. It's everything you need to know to launch a successful company.
Partner, Media-Savvy
From the Publisher
Praise for

Marketing Your Event Planning Business

"For event planners who are tired of being a well-kept secret, marketing Your Event Planning Business offers invaluable advice on targeting talents and targeting clients. It's a wonderful boost for event planners looking to expand their client base."
—Lisa Hurley, Editor, Special Events Magazine

"Judy Allen has crafted another meaningful book in her series on event practices. Every business owner must immediately add this treasure chest of useful ideas to their bookshelf."
—Richard Aaron, CMP, CSEP, President of BiZBash Media, NYC

"In an ever-competitive marketplace, a meeting practitioner must know the niche in which she or he wants to establish credibility. Once established, marketing oneself and one's services becomes an exciting challenge. Judy Allen's tips, provided with the insight of experience, and with humor, allow the reader to look differently at the opportunities available."
—Joan L. Eisenstodt, Chief Strategist, Eisenstodt associates, LLC, Conference Consulting, Facilitation & Training; and 2004 CIC Hall of Leaders Inductee

"Judy Allen has given us the ultimate resource guide to event planning. It's everything you need to know to launch a successful company."
—Ramey Warren Black, Partner, Media-Savvy

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