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Charity Village.comImagine you had the chance to sit down for a few hours and chat with an expert in your chosen field - someone who was willing to share his or her knowledge and experiences, someone who could help you avoid industry pitfalls and prepare for unexpected challenges. Many people never get such an opportunity, but those in the event management business are lucky enough to have Judy Allen, a highly regarded expert in the field. Marketing Your Event Planning Business is Allen's fourth book about the event industry and it comes at a time when the business of event planning is more competitive than ever. The book shows event planners, event planning management companies, and suppliers how to gain a competitive edge by showcasing their talents, building their business, and bringing added value to clients.
Allen organizes the book into three sections: marketability, market development, and marketing endeavors. In the first part, she explains how event professionals can make themselves marketable and carve out a niche within the industry. The second section delves into the nuts and bolts of defining objectives, targeting talents, and customizing services. In part three, Allen looks at the all-important marketing strategy, the value of diversification, and striking out on one's own. Each chapter concludes with a list of thought-provoking questions that will help guide readers as they move forward with their own pursuits. The book also includes several useful appendices and sample creative concepts for corporate, fundraising, and theme events.
Well-organized and well-written, Marketing Your Event Planning Business is chock-full of expert advice and helpful examples gleaned from Allen's years of experience in the event planning industry. It would be a valuable addition to any event professional's reference library, though much of her advice will resonate with motivated individuals in almost any industry.