Marketing Your Library: Tips and Tools That Work

Marketing Your Library: Tips and Tools That Work

by Carol Smallwood
     
 

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides

Overview

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

Editorial Reviews

Australian Library Journal
valuable
ARBA
value
Canadian Library Association
invaluable...well organized...excellent

Product Details

ISBN-13:
9780786465439
Publisher:
McFarland & Company, Incorporated Publishers
Publication date:
02/28/2012
Edition description:
New Edition
Pages:
231
Product dimensions:
6.90(w) x 9.90(h) x 0.70(d)

What People are saying about this

Mary Jo McKeon
This crucial guide outlines the tools unique to libraries to market themselves and their services. Innovative and creative, these measures don't cost a fortune and ensure that libraries can and will continue to grow, develop, and thrive. (Mary Jo McKeon, Librarian, The Sage Colleges, Albany, New York)
Linda Burkey Wade
Marketing Your Library is a must-have book for all types of libraries large or small, giving new ideas at little or no cost for obtaining community involvement and generating interest in your events from the press. A crucial tool for new or experienced library staff which includes step by step instructions for the newest PR person and provides fresh ideas for the library staff member who has done it all. (inda Burkey Wade, Digitization Unit Coordinator, Western Illinois University Library, Macomb, Illinois)
Flo Caddell
Marketing Your Library provides the tools required to make your library's message a front page story. Implementing these strategies, your news will dodge the recycle bin and make it to print! (Flo Caddell, Arts Director, Frankfort Community Public Library, Frankfort, Indiana)

Meet the Author

Carol Smallwood is the author or editor of numerous books and journal articles. A Michigan resident, her experience includes school, public and special libraries. Vera Gubnitskaia is a youth services manager with the Orange County Library System in Orlando, Florida. Kerol Harrod, Denton, Texas, librarian, is the creator, writer and co-producer for the children's television show Library Larry's Big Day.

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