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Marketing Your New Business
     

Marketing Your New Business

by Bruce Barringer
 

This is the eBook version of the printed book.

This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats.

 

 

The three realities you must understand to create a winning marketing plan.

 

 

Overview

This is the eBook version of the printed book.

This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats.

 

 

The three realities you must understand to create a winning marketing plan.

 

 

Marketing is one area where hard work and ingenuity can make up for a lack of funds. It’s also an area where money can be easily wasted if a business doesn’t have a well-thought-out marketing plan. There are three things to be mindful of as you approach the topic of marketing and promotions in a new business. First, a business’s marketing efforts should be consistent with its overall mission and values. For example….

Product Details

ISBN-13:
9780132378918
Publisher:
Pearson Education
Publication date:
08/12/2010
Series:
FT Press Delivers Elements
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
8
File size:
199 KB

Related Subjects

Meet the Author

Bruce R. Barringer, Ph.D., is Associate Professor in the Department of Management at the University of Central Florida, where he works closely with UCF’s technology incubator. His research interests include feasibility analysis, firm growth, and entrepreneurship. He is also coauthor of Entrepreneurship: Successfully Launching New Ventures.

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