Marketing Your Product

Marketing Your Product

by Donald G. Cyr, Douglas A. Gray
     
 

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Street-smart planning guide

This is a marketing book for the real world, not just the classroom. An informative guide that covers all the essentials, this newly updated and expanded edition demonstrates how to carve a niche for any product in today's competitive, fast-paced, and often fickle consumer environment. This long-trusted guide clearly explains common

Overview

Street-smart planning guide

This is a marketing book for the real world, not just the classroom. An informative guide that covers all the essentials, this newly updated and expanded edition demonstrates how to carve a niche for any product in today's competitive, fast-paced, and often fickle consumer environment. This long-trusted guide clearly explains common theories and provides step-by-step advice, using plenty of helpful worksheets. Now also includes a chapter on using the Internet as a marketing tool.

Product Details

ISBN-13:
9781551801452
Publisher:
Self-Counsel Press, Inc.
Publication date:
07/28/1998
Series:
Business Series
Edition description:
3RD
Pages:
170
Product dimensions:
8.34(w) x 9.75(h) x 0.42(d)

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