Marketing Your Small Business for Dummies

Marketing Your Small Business for Dummies

by Carolyn Tate
     
 

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Created especially for the Australian customer!

Attract customers and ensure the ongoing success of your small business with this no-nonsense guide

Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share.

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Overview

Created especially for the Australian customer!

Attract customers and ensure the ongoing success of your small business with this no-nonsense guide

Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.

  • Know your target market — identify your ideal customers, and what, how and why they buy
  • Develop business and marketing plans — learn how to create them and why they're so important
  • Build effective databases — develop a database that creates business for you, without the headaches
  • Solidify your branding — create a unique brand and keep it fresh and exciting
  • Understand the power of advertising — assess if it's right for your business and how to pick the right strategies
  • Master publicity — get your business in the media with the right message
  • Implement relationship marketing — develop and maintain networks to create new opportunities
  • Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business

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Product Details

ISBN-13:
9781742168524
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
09/27/2011
Edition description:
Australian and New Zealand Edition
Pages:
400
Sales rank:
837,133
Product dimensions:
7.46(w) x 9.30(h) x 1.16(d)

Meet the Author

Carolyn Tate is a small-business marketing expert with a passion for making marketing real for business owners. As a small-business operator herself, she's tried all the tactics in this book, so she knows what works and what doesn't. To find out more, visit www.connectmarketing.com.au.

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