Marketplace 3.0: Rewriting the Rules of Borderless Business [NOOK Book]

Overview


The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defies conventional wisdom, and isthe future of growth and globalization strategy.

 

If Web 2.0 described the shift from static to interactive life on the Web, then 3.0 is the next sea change — driven by personalization, intelligent search, and user behavior. And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, ...

See more details below
Marketplace 3.0: Rewriting the Rules of Borderless Business

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac

Want a NOOK? Explore Now

NOOK Book (eBook)
$9.99
BN.com price

Overview


The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defies conventional wisdom, and isthe future of growth and globalization strategy.

 

If Web 2.0 described the shift from static to interactive life on the Web, then 3.0 is the next sea change — driven by personalization, intelligent search, and user behavior. And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail “ecosystems,” where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet’s power, and will define the 3.0 era.

Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that’s challenging all the accepted wisdom.

 

Read More Show Less

Editorial Reviews

Publishers Weekly
By his own admission, the leader of the world's third largest e-commerce company is a rule breaker. In his first book, Mikitani, founder and chief executive of Rakuten, an international firm headquartered in Japan that owns Kobo and Buy.com, offers his philosophy of how to break rules and think differently to compete in the global marketplace. Called an "Internet evangelist," Mikitani shares the secrets, beliefs, and drive that fueled Rakuten's meteoric rise to success. Starting with the story of how he defied Japanese business tradition by making English mandatory for all workers at his company, Mikitani discusses how true empowerment of employees, vendors, and customers is key to building a healthy corporate culture; the mindset necessary to creating and sustaining a place in the global market, and how the element of joy is imperative in rewriting the rules of the Internet. While the book may seem self-congratulatory at times, and at others repetitive and in need of editing, overall Mikitani weaves an inspiring entrepreneurial story and presents a thought-provoking case for breaking rules. Agent: Leah N. Spiro, Riverside Creative Management. (Mar.)
From the Publisher
"Marketplace 3.0 is highly readable and largely devoid of the jargon that often mars similar efforts. Mikitani gives a well-considered argument for why Rakuten's business model should be the way of the future...Mikitani's vision for the next stage of the online revolution and his conviction that internet companies have a responsibility to drive change for the better may be an inspiration to aspiring digital entrepreneurs."—Financial Times

 

“When [Mikitani] writes about the future of e-commerce, marketers would do well to heed his advice.”—The Dallas Morning News

“A Japanese e-commerce guru tells how to succeed in online business by breaking all the rules… In this upbeat debut, [Mikitani] describes his maverick business philosophy, aimed at challenging conventional wisdom and empowering sellers to create lasting relationships with customers.”—Kirkus Reviews

“Mikitani shares the secrets, beliefs, and drive that fueled Rakuten's meteoric rise to success… [he] weaves an inspiring entrepreneurial story and presents a thought-provoking case for breaking rules.”—Publishers Weekly

"For anybody seeking to understand how to build and scale a company in the new global economy, Hiroshi Mikitani's Marketplace 3.0 provides a compelling guide to Rakuten's success. From Rakuten's early days as an Internet Mall to detailed insights on leveraging social media and providing a path for managers, Mikitani takes you inside the CEO's office with this thorough breakdown of what goes into today's successful global business."—Dick Costolo, CEO, Twitter

"Mikitani is one of the world's great Internet entrepreneurs. He possesses one-of-a-kind insights on the intersection of e-commerce and globalization. In Marketplace 3.0, he describes his vision of the future in compelling fashion and shares his unconventional but hugely effective strategies for competing in a 'borderless business' environment. Highly recommended!”—Reid Hoffman, co-founder & chairman of LinkedIn and co-author The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career

"Hiroshi Mikitani provides exactly the right advice at the right time. His fascinating story of building Rakuten into a global e-commerce giant offers profound and practical lessons for any leader who wants to master the new rules of global competition while also improving the state of the world.”—Rosabeth Moss Kanter, Harvard Business School Professor and author of Confidence and SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth and Social Good

"Hiroshi Mikitani is one of the great truly global thinkers in the the business world today. The ideas about leadership, service and commerce in Marketplace 3.0 are profoundly elegant and immediately actionable.”—Phil Libin, CEO, Evernote

“Japanese executives aren’t known for bucking the establishment. Hiroshi Mikitani is a rare exception at a time when rebellion is most needed.”—Bloomberg BusinessWeek

 

Kirkus Reviews
A Japanese e-commerce guru tells how to succeed in online business by breaking all the rules. Now 49, Harvard-educated Mikitani founded Tokyo-based Rakuten in 1997 and turned it into the world's third-largest e-commerce company, which includes Kobo and Buy.com. In Japan, his online shopping mall offers some 95 million products from 40,000 merchants. In this upbeat debut, he describes his maverick business philosophy, aimed at challenging conventional wisdom and empowering sellers to create lasting relationships with customers. In 2010, recognizing that the world was "moving toward a more borderless economic experience," Mikitani required that employees worldwide speak English, the international language of business. Dismissed as wrongheaded by many observers, this corporate "Englishnization" has eliminated the need for translators and sped up internal communication. "Interactions between employees in different countries that used to take two or three days could now take two or three minutes," he writes. Often contrasting his own approach with that of his chief competitor, Amazon.com, Mikitani stresses that the Internet is not simply a vending machine, but a valuable tool for collaboration that allows merchants and customers to communicate directly in a continuous loop. Offering tips on how other companies can apply his approach, he discusses the importance of empowerment and goal setting, the benefits of a global mindset, how to make online shopping an entertaining experience and why the human touch is vital to business success. Nothing groundbreaking, but a useful guide to "the Rakuten way."
Read More Show Less

Product Details

  • ISBN-13: 9781137324177
  • Publisher: St. Martin's Press
  • Publication date: 3/19/2013
  • Sold by: Macmillan
  • Format: eBook
  • Pages: 256
  • File size: 352 KB

Meet the Author


Hiroshi Mikitani is the founder and chief executive of Rakuten, the third largest e-commerce marketplace company in the world, with operations in over a dozen countries across Europe, the Americas and Asia, and ranked 7th among Forbes’ World’s Most Innovative Companies of 2012. An Internet evangelist, he has more than 430,000 followers of his Twitter feed, and has spoken at many events including the eG8 Forum, DLD Conference and Y Combinator’s Startup School. Mikitani has been featured in national and international broadcast and print media, including CNN, The Wall Street Journal, Bloomberg, Forbes, The New York Times, the Los Angeles Times, The Globe and Mail, The Economist, and the Financial Times, among others. Mikitani received an MBA from Harvard Business School, and in 2012, was presented with one of HBS’s highest honors, the Alumni Achievement Award. He lives in Tokyo, Japan.

Read More Show Less

Table of Contents

Table of Contents

Introduction: Why Rewrite the Rules?

Chapter One: Rewriting the Rules of Language: Our Journey to Englishnization

Chapter Two: Rewriting the Rules of Power: The Wisdom of Empowerment

Chapter Three: Rewriting the Rules of Expansion: Going Global

Chapter Four: Rewriting the Rules of Acquisition: Buying Companies

Chapter Five: Rewriting the Rules of Corporate Culture: Our Five Principles

Chapter Six: Rewriting the Rules of the Internet: A Tool for Empowerment, Speed and Joy

Chapter Seven: Rewriting the Rules of Operation: Speed, Speed, Speed!

Chapter Eight: Rewriting the Rules of Giving: The New Wave of Community Involvement

Epilogue: What Happens Next: The Brand as Nation

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)