Marketplace 3.0: Rewriting the Rules for Borderless Business

Overview

Hiroshi Mikitani, founder of e-commerce giant Rakuten, has seen the next battleground in the fight for the future of the Internet. Today’s major e-commerce players are quietly building borderless platforms that are overturning the global brick-and-mortar model, and changing the way local businesses think about their customers. But is this good or bad? Rejecting the zero-sum model practiced by some global retailers, who view the Internet purely as a facilitator of speed and profit, Mikitani argues for an alternate...

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Overview

Hiroshi Mikitani, founder of e-commerce giant Rakuten, has seen the next battleground in the fight for the future of the Internet. Today’s major e-commerce players are quietly building borderless platforms that are overturning the global brick-and-mortar model, and changing the way local businesses think about their customers. But is this good or bad? Rejecting the zero-sum model practiced by some global retailers, who view the Internet purely as a facilitator of speed and profit, Mikitani argues for an alternate model that benefits vendors, customers, and communities alike by empowering players at every step in the process. He shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet’s power.

Rakuten is already pioneering this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Marketplace 3.0 is an exciting new vision for global commerce, from a company that’s challenging all the accepted wisdom.

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Editorial Reviews

Bloomberg Business Week
“Japanese executives aren’t known for bucking the establishment. Hiroshi Mikitani is a rare exception at a time when rebellion is most needed.”
—Bloomberg BusinessWeek
From the Publisher

“Naito’s intonation creates an easy-to-understand and relatable delivery. . . . [His] brisk pace keeps the story moving while reflecting the businesslike tone of the material.”
AudioFile

“Narrator Jun Naito’s clear, steady-paced performance helps convey the Rakuten effort to empower its online merchants to deliver . . . the Japenese hospitality concept. . . . A useful addition to the genre of e-commerce business.”
Library Journal

Library Journal - Audio
Founder and CEO of Japanese firm Rakuten, the third largest e-commerce marketplace company in the world, Mikitani here presents an interesting perspective on global e-commerce. He explains his 2010 decision to require that all Rakuten employees speak English, and he suggests ways companies can empower sellers to create lasting relationships with customers. He discusses the importance of empowerment and goal setting, the global mind-set, and how to make online shopping an entertaining experience. Narrator Jun Naito's clear, steady-paced performance helps convey the Rakuten effort to empower its online merchants to deliver "Omotenashi," the Japanese hospitality concept. VERDICT While not necessarily offering groundbreaking ideas, Mikitani manages to present a useful addition to the genre of e-commerce business with this detailed look at how his company has become the primary competition to Amazon.com.—Dale Farris, Groves, TX
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Product Details

  • ISBN-13: 9781622310210
  • Publisher: HighBridge Company
  • Publication date: 3/26/2013
  • Format: CD
  • Edition description: Unabridged; 6 hours
  • Pages: 345
  • Product dimensions: 5.10 (w) x 5.90 (h) x 0.60 (d)

Meet the Author

HIROSHI MIKITANI is the founder and chief executive of Rakuten, a leading player in the global e-commerce market, which owns Kobo and Buy.com, as well as acquisitions in France, Germany, and Brazil. He appeared on the Forbes 400 list for the first time in 2006, and today is ranked at No. 182 with a net worth of $5.6 billion.

JUN NAITO is a Japanese-born New York actor. His on-screen credits include Life of Pi (directed by Ang Lee) and 30 Rock, and his voice-over credits include the History Channel and Rockstar Games.

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