The Marking Enterprise: Business Success and Societal Embedding
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
1112518255
The Marking Enterprise: Business Success and Societal Embedding
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
54.99
In Stock
5
1
The Marking Enterprise: Business Success and Societal Embedding
241The Marking Enterprise: Business Success and Societal Embedding
241
54.99
In Stock
Product Details
ISBN-13: | 9780230001879 |
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Publisher: | Palgrave Macmillan UK |
Publication date: | 10/12/2006 |
Series: | INSEAD Business Press |
Edition description: | 2007 |
Pages: | 241 |
Product dimensions: | 6.10(w) x 9.25(h) x 0.04(d) |
About the Author
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