Marks of Excellenceby Per Mollerup
The author traces the origins of the trademark, and then discusses its development, style, classification and contemporary relevance. Particular attention is given
This is the first work of its type to explore critically the subject of trademarks, providing an extensive source of international marks, together with a thorough explanation of their meaning and history.
The author traces the origins of the trademark, and then discusses its development, style, classification and contemporary relevance. Particular attention is given to corporate identity, communication design and sign theory. The core of the book comprises a comprehensive taxonomy of trademarks covering name marks, abbreviations and all kinds of picture marks, followed by an alphabetical index of trademark themes from animals to word puzzles. The final section of the book covers the evolution of individual trademarks over time and across boundaries of language and culture. Marks of Excellence will be an invaluable reference book for design students and graphic designers.
- Phaidon Press
- Publication date:
- Edition description:
- Product dimensions:
- 9.87(w) x 11.37(h) x 0.87(d)
- Age Range:
- 13 - 18 Years
Most Helpful Customer Reviews
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I enjoyed so much this book, because it has large and beautiful photos but the most important to me is the clear explanation of each logo. I think that this book is interesting for all kind of people without matter what carrer you study.