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Foreword Susan Greene 7
Introduction. Why Marshall Field's Matters 13
1 From the Farm to the City: Making of a Merchant 17
2 Growth and Rebirth: Field, Leiter & Company 29
3 Fire and Survival: Aftermath of the Great Chicago Fire 39
4 Change and Philanthropy: The Merchant's Final Years 51
5 Continuing the Vision: The John Shedd Years 69
6 Progress and Despair: The Great Depression and the World's Fair 87
7 From the City to the Suburbs: The Changing Face of Retail 99
8 A Child's Dream: Christmas at Field's 115
9 Winds of Change: BATUS and Target 127
10 An Icon Vanishes: The Coming of Macy's 135
Epilogue: State Street Today 141
Appendix: Marshall Field's Recipes 145
About the Author 159
I enjoyed this meticulously well-researched book on my flight from Long Beach,CA to Chicago. What a wonderful tribute to the city's memorable icon, worldwide tourist attraction, and the man who gave so much to the world of retailing. It is an enjoyable read for anyone who values quality and tradition. Not being from the area, I was first introduced to and fell in love with Marshall Fields on my first trip to Chicago in 2003. Following two corporate takeovers (Target and the May Co) the grand store had lost some of the grandeur described in this wonderful nostalgic trip down memory lane, however, it remains the awesome attraction that Gayle Soucek describes so vividly. Now that we are recovering from the worst recession since the great depression there are plans in the works to restore areas that, due to lack of funds, fell into disrepair. As Gayle Soucek so vividly describes, Marshall Fields is in hearts of Chicagoans and many well beyond the borders of the windy city. May the traditions of the great man and all he stood for forever live on. "Give the lady (or gentleman) what she (he) wants."
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Posted December 6, 2011
An excellent read for anyone in ANY customer service, retail. Great memories and history of Chicago. Couldn't be better. Well written,informative, couldn't put it down!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted December 11, 2011
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