Marshall Field's: The Store that Helped Build Chicago

Overview

Anyone who has waited in a Christmas line for the Walnut Room’s Great Tree can attest that Chicago’s loyalty to Marshall Field’s is fierce. Dayton-Hudson even had to take out advertising around town to apologize for changing the Field’s hallowed green bags. And with good reason—the store and those who ran it shaped the city’s streets, subsidized its culture and heralded its progress. The resulting commercial empire dictated wholesale trade terms in Calcutta and sponsored towns in North Carolina, but its essence ...
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Overview

Anyone who has waited in a Christmas line for the Walnut Room’s Great Tree can attest that Chicago’s loyalty to Marshall Field’s is fierce. Dayton-Hudson even had to take out advertising around town to apologize for changing the Field’s hallowed green bags. And with good reason—the store and those who ran it shaped the city’s streets, subsidized its culture and heralded its progress. The resulting commercial empire dictated wholesale trade terms in Calcutta and sponsored towns in North Carolina, but its essence was always Chicago. So when the Marshall Field name was retired in 2006 after the stores were purchased by Macy’s, protest slogans like “Field’s is Chicago” and “Field’s: as Chicago as it gets” weren’t just emotional hype. Many still hope that name will be resurrected like the city it helped support during the Great Fire and the Great Depression. Until then, fans of Marshall Field’s can celebrate its history with this warm look back at the beloved institution.
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Product Details

  • ISBN-13: 9781626190672
  • Publisher: History Press, The
  • Publication date: 4/16/2013
  • Pages: 160
  • Sales rank: 362,700
  • Product dimensions: 6.20 (w) x 9.10 (h) x 0.80 (d)

Meet the Author

Gayle Soucek is an author and freelance editor with several books and numerous magazine articles to her credit.
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Table of Contents

Foreword Susan Greene 7

Acknowledgements 11

Introduction. Why Marshall Field's Matters 13

1 From the Farm to the City: Making of a Merchant 17

2 Growth and Rebirth: Field, Leiter & Company 29

3 Fire and Survival: Aftermath of the Great Chicago Fire 39

4 Change and Philanthropy: The Merchant's Final Years 51

5 Continuing the Vision: The John Shedd Years 69

6 Progress and Despair: The Great Depression and the World's Fair 87

7 From the City to the Suburbs: The Changing Face of Retail 99

8 A Child's Dream: Christmas at Field's 115

9 Winds of Change: BATUS and Target 127

10 An Icon Vanishes: The Coming of Macy's 135

Epilogue: State Street Today 141

Appendix: Marshall Field's Recipes 145

Bibliography 157

About the Author 159

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Sort by: Showing all of 3 Customer Reviews
  • Posted May 29, 2011

    I Also Recommend:

    Highly Recommended Trip Down Memory Lane

    I enjoyed this meticulously well-researched book on my flight from Long Beach,CA to Chicago. What a wonderful tribute to the city's memorable icon, worldwide tourist attraction, and the man who gave so much to the world of retailing. It is an enjoyable read for anyone who values quality and tradition. Not being from the area, I was first introduced to and fell in love with Marshall Fields on my first trip to Chicago in 2003. Following two corporate takeovers (Target and the May Co) the grand store had lost some of the grandeur described in this wonderful nostalgic trip down memory lane, however, it remains the awesome attraction that Gayle Soucek describes so vividly. Now that we are recovering from the worst recession since the great depression there are plans in the works to restore areas that, due to lack of funds, fell into disrepair. As Gayle Soucek so vividly describes, Marshall Fields is in hearts of Chicagoans and many well beyond the borders of the windy city. May the traditions of the great man and all he stood for forever live on. "Give the lady (or gentleman) what she (he) wants."

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted December 6, 2011

    Absolutely a MUST read !

    An excellent read for anyone in ANY customer service, retail. Great memories and history of Chicago. Couldn't be better. Well written,informative, couldn't put it down!

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  • Anonymous

    Posted December 11, 2011

    No text was provided for this review.

Sort by: Showing all of 3 Customer Reviews

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