Marshall McLuhan: The Man and His Message

Overview


This is the story of the godfather of the Internet.

For the generation born after World War II, Marshall McLuhan instilled an urgent awareness of the media environment as a basic force shaping the modern sensibility. "If we understand the revolutionary transformations caused by new media, we can anticipate and control them; but if we continue in our self-induced subliminal trance, we will be their slaves."--Marshall McLuhan.

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Overview


This is the story of the godfather of the Internet.

For the generation born after World War II, Marshall McLuhan instilled an urgent awareness of the media environment as a basic force shaping the modern sensibility. "If we understand the revolutionary transformations caused by new media, we can anticipate and control them; but if we continue in our self-induced subliminal trance, we will be their slaves."--Marshall McLuhan.

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Editorial Reviews

Booknews
Acquaints readers with McLuhan's thoughts on electronic technology, "the global village," values, violence, inflation, ecology, children, religion, and many other subjects--through selections from his own writings, personal impressions by people who knew him well, and candid observations by a variety of notables. No index. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9781555910358
  • Publisher: Fulcrum Publishing
  • Publication date: 3/1/1988
  • Pages: 248
  • Product dimensions: 6.46 (w) x 9.29 (h) x 1.09 (d)

Meet the Author


George Sanderson is an associate professor at St. Francis Xavier University, Antigonish, Nova Scotia, and editor of The Antigonish Review. He is also co-director of the Herbert Marshall McLuhan Foundation. Frank Macdonald is a design consultant in marketing communications who has worked in the communications field in various Canadian centers.
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