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Marshall McLuhan: Understanding Media (Critical Edition)

Overview

This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

There has been a notable resurgence of interest in McLuhan's work in the last ...

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Understanding Media: The Extensions of Man

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Overview

This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media,Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.

This reissue marks the 30th anniversary (1964-1994) of McLuhan's classic expose on the state of the emerging phenomenon of mass media. In a new introduction, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of the century.

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Editorial Reviews

Booknews
**** Cited in BCL3. A reissue marking the 30th anniversary of McLuhan's classic on the then-emerging phenomena of mass media. McLuhan's prescient view of a media-sculpted society of the future is supplemented by an introductory essay by Lewis Lapham, editor of Harper's. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9781584230731
  • Publisher: Gingko Press, Incorporated
  • Publication date: 10/31/2003
  • Edition description: Revised/Critical
  • Pages: 640
  • Sales rank: 933,513
  • Product dimensions: 5.40 (w) x 7.60 (h) x 1.70 (d)

Table of Contents

Introduction to the MIT Press Edition
1 The Medium Is the Message 7
2 Media Hot and Cold 22
3 Reversal of the Overheated Medium 33
4 The Gadget Lover: Narcissus as Narcosis 41
5 Hybrid Energy: Les Liaisons Dangereuses 48
6 Media as Translators 56
7 Challenge and Collapse: The Nemesis of Creativity 62
8 The Spoken Word: Flower of Evil? 77
9 The Written Word: An Eye for an Ear 81
10 Roads and Paper Routes 89
11 Number: Profile of the Crowd 106
12 Clothing: Our Extended Skin 119
13 Housing: New Look and New Outlook 123
14 Money: The Poor Man's Credit Card 131
15 Clocks: The Scent of Time 145
16 The Print: How to Dig It 157
17 Comics: MAD Vestibule to TV 164
18 The Printed Word: Architect of Nationalism 170
19 Wheel, Bicycle, and Airplane 179
20 The Photograph: The Brothel-without-Walls 188
21 Press: Government by News Leak 203
22 Motorcar: The Mechanical Bride 217
23 Ads: Keeping Upset with the Joneses 226
24 Games: The Extensions of Man 234
25 Telegraph: The Social Hormone 246
26 The Typewriter: Into the Age of the Iron Whim 258
27 The Telephone: Sounding Brass or Tinkling Symbol? 265
28 The Phonograph: The Toy That Shrank the National Chest 275
29 Movies: The Reel World 284
30 Radio: The Tribal Drum 297
31 Television: The Timid Giant 308
32 Weapons: War of the Icons 338
33 Automation: Learning a Living 346
Further Readings for Media Study 361
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