Martha Rules: 10 Essentials for Achieving Success as You Start, Grow, or Manage a Business

( 5 )

Overview

Martha Stewart is an undeniable force in the business world. One of the world's greatest entrepreneurs, she turned her personal passion into Martha Stewart Living Omnimedia, a billion dollar business. This Fall she's breaking new ground with two television shows from NBC—her reality show The Apprentice: Martha Stewart and her daytime syndicated show Martha—as well as a radio program on Sirius satellite radio which will provide daily round-the-clock how-to content. What's her ...
See more details below
Available through our Marketplace sellers.
Other sellers (Hardcover)
  • All (367) from $1.99   
  • New (34) from $1.99   
  • Used (333) from $1.99   
Close
Sort by
Page 1 of 4
Showing 1 – 10 of 34 (4 pages)
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$1.99
Seller since 2014

Feedback rating:

(109)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
1594864705

Ships from: North Dartmouth, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2005

Feedback rating:

(153)

Condition: New
2005 Hard cover New in new dust jacket. Gift Quality. Brand New. Fast Arrival. Glued binding. Paper over boards. With dust jacket. 205 p. Audience: General/trade. Gift Quality. ... Brand New. Fast Arrival. Read more Show Less

Ships from: Derby, CT

Usually ships in 1-2 business days

  • Canadian
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2010

Feedback rating:

(63)

Condition: New

Ships from: Hayward, CA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$2.00
Seller since 2008

Feedback rating:

(3)

Condition: New
BRAND NEW!! - When you place an order with Chili Fiesta Products you can expect the very best customer service, quality packaging & shipping, e-mail notifications and much more ... !!! We ship daily !! Orders placed before 11:00 am est will ship the same day. Read more Show Less

Ships from: Liverpool, NY

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$2.00
Seller since 2009

Feedback rating:

(1561)

Condition: New
This is a brand new book. Fast Shipping-Safe and Secure Bubble Mailer!

Ships from: fall river, MA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$2.22
Seller since 2014

Feedback rating:

(28)

Condition: New
NEW! -Fast Shipping, Excellent customer service.

Ships from: Tarentum, PA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$2.50
Seller since 2014

Feedback rating:

(0)

Condition: New
100% satisfaction guaranteed. No Remainder Mark, No Damage. Ship twice daily with Tracking.

Ships from: Plano, TX

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$2.54
Seller since 2008

Feedback rating:

(225)

Condition: New

Ships from: Snowflake, AZ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$2.95
Seller since 2005

Feedback rating:

(191)

Condition: New
Hardcover New New Unread Hardcover with dust jacket.

Ships from: Charleston, WV

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$3.00
Seller since 2010

Feedback rating:

(4)

Condition: New
2005-10-11 Hardcover New Perfect book and DJ. Not a remainder. (144)

Ships from: Aston, PA

Usually ships in 1-2 business days

  • Canadian
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 4
Showing 1 – 10 of 34 (4 pages)
Close
Sort by
Sending request ...

Overview

Martha Stewart is an undeniable force in the business world. One of the world's greatest entrepreneurs, she turned her personal passion into Martha Stewart Living Omnimedia, a billion dollar business. This Fall she's breaking new ground with two television shows from NBC—her reality show The Apprentice: Martha Stewart and her daytime syndicated show Martha—as well as a radio program on Sirius satellite radio which will provide daily round-the-clock how-to content. What's her secret for success?

Now, for the fi rst time, Martha Stewart shares her business knowledge and advice in this handbook for success. Tapping into her years of experience in building a thriving business, Martha will help readers identify their own entrepreneurial voice and channel their skills and passions into a successful business venture. Her advice and insight is applicable to anyone who is about to start or expand a venture of any size, whether it is a business or philanthropic endeavor, but also to individuals who want to apply the entrepreneurial spirit to a job or corporation to increase innovation and maintain a competitive edge.

Featuring Martha's top principles for success, as well as stories and anecdotes from her own experiences, Martha's Rules is sure to appeal to business readers, fans, and anyone who admires her for her style, taste, and great advice—and who have great business ideas of their own!

Read More Show Less

Product Details

  • ISBN-13: 9781594864704
  • Publisher: Rodale Press, Inc.
  • Publication date: 10/11/2005
  • Edition description: REV
  • Pages: 224
  • Product dimensions: 5.70 (w) x 8.68 (h) x 0.86 (d)

Meet the Author

Martha Stewart

From her award-winning magazine, Martha Stewart Living, to her bestselling product lines, Martha Stewart shares the creative principles and practical ideas that have made her America's most trusted guide to stylish living. She has been awarded numerous honors and distinctions from the worlds of business, education, television, media, culinary arts, and retail. In April 2005, she was included among the 100 most infl uential men and women of the year in TIME magazine's annual "TIME 100" list, in the "Builders & Titans" category. Martha Stewart is also a bestselling author.

Read More Show Less

Read an Excerpt

What’s passion
got to do with it?



1
Martha’s Rule

BUILD YOUR BUSINESS SUCCESS AROUND SOMETHING
THAT YOU LOVE—SOMETHING THAT IS INHERENTLY
AND ENDLESSLY INTERESTING TO YOU.

IT IS GREAT TO LOVE ONE’S WORK. Doing work that you enjoy gives you energy. You are imbued with enthusiasm. Your senses seem sharper. You wake up with new ideas every day and with solutions to conquer the challenges that cropped up the day before. You are always confident that goals are attainable, that creativity and ingenuity and hard work and passion for the work will make “it” all come together. This “passion” for one’s work is just like an all-consuming love affair—something that all of us crave to experience but encounter only once or twice in a lifetime if we are lucky.

Knowing your passion, working hard to keep it alive, enjoying it every minute of every day, even when the going gets difficult— these are the hallmarks of an entrepreneurial enterprise that you build and develop and maintain and evolve. You expend this extraordinary energy so that others may benefit from it, may learn from it, and may even profit from it.

I have always found it extremely difficult to differentiate between what others might consider my life and my business. For me they are inextricably intertwined. That is because I have the same passion for both. Simply stated, my life is my work and my work is my life. As a result, I consider myself one of the lucky ones because I am excited every day: I love waking up; I love getting to work; I love focusing on a new initiative.

I am not alone with this passion for my work, for my life. Other entrepreneurs that I know have the same type of passion, and their excitement for their work and for their lives is electric and palpable. Whether they work for a large company, run their own business, are raising a family, or are organizing a fund-raising event for a charity, they are tuned into anything and anyone that can help them make their plans unfold and their dreams come true. They are positive and optimistic. They always find a way to get the job done better, faster, and more energetically than those around them. Passion is the first and most essential ingredient for planning and beginning a business or for starting and satisfactorily completing any worthwhile project. Without passion, work is just work, a chore. Without passion, quality, the cornerstone of all businesses, is simply about minimum standards. Without passion, the people who will benefit directly from your efforts—the customers—seem incidental.

It was my passion for teaching and for easing the challenges of the homemaker’s everyday life that helped me turn my homegrown catering business into a successful omnimedia company with hundreds of millions of dollars in revenue, and with hundreds of similarly creative and driven employees designing and producing thousands of exciting and useful products for America’s homemakers. When work is based in passion, it does not feel like work—it feels fulfilling and empowering, far more about creating, building, devising, initiating, leading, and serving than about simply moving through one task and on to another. I often use the following example: For me, planting and maintaining a garden is not, is never, working in the garden. Instead, it is gardening. I never have to do housework. I have furniture to polish, I have vacuuming to do, I have ironing to finish.

Search until you find your passion
You may already know your life’s calling as surely as you know your eye color or your favorite flavor of ice cream. Perhaps you have envisioned yourself running your own ski school or designing a line of fine paper products for so long it already seems real. You are just trying to find out how to get going, how to transform your dream into a business.

Or you may feel a burning desire to start something and run something, but you are not sure what that something is. Business schools are filled with people who feel this way, people putting together the tools to hit the ground running as soon as they figure out where they want to go.

Or perhaps most commonly, you may find yourself in a situation where you feel vaguely restless. You may have a perfectly good job, but you feel an urge, a tugging, a preoccupation with an idea. You are turning it over in your mind like a Rubik’s Cube, rehearsing how you are going to tell your family and friends about “it” in serious, measured tones. You are preoccupied with trying to figure out how you can make money with “it” so people will not think you have lost all sense. But the private notion you keep coming back to is: “How fun this could be!”

When I look back on the years when I was exploring career choices and discovering my true entrepreneurial spirit, my choices seem rather eclectic. I was barely in my teens when I began taking a bus from my home in Nutley, New Jersey, to New York City, where I worked as a photographer’s model. I was the envy of my girlfriends, making much better wages for a few hours’ work than they did babysitting or doing chores. This work was fun and lucrative. It demanded a certain optimism and a drive that not everyone possesses.

In the freelance world, you start every day at zero. There are no guarantees of future or regular income. This freelance life taught me to believe in myself and work hard and that good things (and income) would come of it as a result. However, by the time I married and finished my college studies in history and architectural history, I was tired of the modeling business. Modeling was a wonderful way to supplement our family’s income, but I wanted to build a career. I longed to do something more intellectually stimulating.

Armed mainly with my father’s encouragement that I could do anything I put my mind to, I considered my options. I had no capital to start my own business. I did, however, have a great desire to work hard and learn. So I went to Wall Street and joined a small brokerage house where I learned how to be a stockbroker, buying and selling stocks; and I watched closely as many companies’ fortunes rose and fell. I saw some companies make terrible blunders and others, such as McDonald’s and Electronic Data Systems, grow and grow. It was an outstanding education in business and often was very exciting, but I never developed a passion for the brokerage business.

When we (my husband, our baby, and I) moved to Connecticut, I decided to leave Wall Street and try something different. I loved houses and landscaping and decorating, so I thought real estate might be a good career for me. I studied and eventually got my real estate license, but I soon realized that the actual work of selling houses involved spending many hours driving around with clients. That was not something that I wanted to do. I left the business without ever hosting an open house or buying a single property!

I tell you all this because it is not uncommon to try a number of different things before your passion becomes clear. Experimentation is the only way to figure it out. By trying out different businesses and jobs that interest you, you will learn things that will later help you. For example, when I quit modeling, I never imagined I would again spend so much time in front of still and television cameras, and yet I did and still do, regularly. As a stockbroker, I watched many companies take on too much debt and expand too rapidly. It made me vow never to build a business on debt. I also saw companies in which dynamic leaders inspired employees to attain impressive goals—and so I’ve worked hard to motivate people and hire the right executives.

Even my brief time in real estate held an important lesson. Although I disliked driving clients around, looking at houses with them, I loved looking at real estate as an investment for myself. I discovered that the true work of a given job may be much different than what you imagine. There may be a public face to certain businesses that seems fun, exciting, even glamorous. The backroom realities may be another story altogether.

The restaurant business is like this. Running a restaurant is only partly about cooking delectable dishes and greeting regular, friendly customers at the door with a big, welcoming smile. You have to know how to buy foods of appropriate quality and quantity. You need to understand the culinary needs and wants of the community in which your restaurant is located. You must hire and manage kitchen workers and a wait staff. You have to be prepared to fill in as a carpenter, plumber, bartender, dishwasher, or locksmith if that is what it takes on any given day to keep the doors open. On top of those challenges, the hours are terrible, and you will never spend a holiday with your family. Considering all of these obstacles, it is a miracle there are so many great restaurants.

Try new things. I promise that no matter what you experience, you will learn lessons that will eventually help you choose a business you love and a job you will cherish.

Read More Show Less

Table of Contents

1 What's passion got to do with it? 1
2 Ask yourself, what's the big idea? 24
3 Get a telescope, a wide-angle lens, and a microscope 46
4 Teach so you can learn 64
5 All dressed up and ready to grow 86
6 Quality is everyday 108
7 Build an A-team 129
8 So the pie isn't perfect? : cut it into wedges 150
9 Take risks, not chances 170
10 Make it beautiful 190
Read More Show Less

Customer Reviews

Average Rating 4.5
( 5 )
Rating Distribution

5 Star

(4)

4 Star

(0)

3 Star

(1)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 4 Customer Reviews
  • Anonymous

    Posted July 12, 2010

    I love it!

    Martha has a way of making you feel she's present while you read her books. In this special edition, not only will you feel that, you will also feel that she's actually cheering for you, while giving you a heads up on possible difficult situations. She will also provide wonderful examples, and if you pay close attention, you will find additional things to research that will help you through the process of starting up your own business. She gives great ideas for everyone, even writers.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 28, 2005

    Martha Does Rule

    I have been trying to get a home-based cooking (desserts) business started for years. This book has definitely given me some good ideas and much need info. Now hopefully will come the success!

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 14, 2005

    Fantastic!!!!

    I thought the book was wonderful! Great inspiration and terrific ideas! From small business owner to corp. business, I believe this would be a great motivator!!! Common sense, entertaining, and informative!

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 21, 2011

    No text was provided for this review.

Sort by: Showing all of 4 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)