Marty Neumeier's INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation (Voices That Matter Series)

Overview

BRAND STRATEGY + DESIGN THINKING = NONSTOP INNOVATION

In this DVD video, brand guru Marty Neumeier presents concepts from his three bestselling “whiteboard” books—THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY—to give you the tools you’ll need to thrive in the new economy. Using memorable principles and simple exercises, he’ll lead you and your team on a lively journey from traditional business thinking to “designful” thinking. You’ll come back to these ideas again and again as ...

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Overview

BRAND STRATEGY + DESIGN THINKING = NONSTOP INNOVATION

In this DVD video, brand guru Marty Neumeier presents concepts from his three bestselling “whiteboard” books—THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY—to give you the tools you’ll need to thrive in the new economy. Using memorable principles and simple exercises, he’ll lead you and your team on a lively journey from traditional business thinking to “designful” thinking. You’ll come back to these ideas again and again as you transform your company into a powerhouse of nonstop innovation.

What you’ll learn:
- Why the old business rules no longer apply
- How to beat the twin foes of speed and clutter
- The modern definition of “brand”
- How brands create barriers to competition
- Why “charismatic” brands are more valuable
- The three questions that can focus any company
- How to find and harness your “onliness”
- Why innovation depends on design thinking
- How “making” improves “knowing” and “doing”
- How everyone in the company can be a designer
- The modern definition of “design”
- Why you need to spend time in the “dragon gap”
- The qualities that make for good design
- How to move design up the ladder of leverage
- How design can solve “wicked problems”
- Why shareholder value starts with vision
- How to activate the “corporate drivetrain”
- How to use stories to shape company success
- How a “metateam” can begin to connect silos
- Why every company needs a CBO
- The 16 levers that can jumpstart innovation

What you’ll get:

  • DVD with 45 minutes of content and exercises—enough activities for a one-day workshop!
  • Downloadable materials, including printable exercise sheets and supplementary content
  • iPod version of video

Marty Neumeier's INNOVATION WORKSHOP is a recent recipient of a BronzeTelly Award.

This is a video DVD.
Run time: 47 minutes Languages: English Closed Captioned in English

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Product Details

  • ISBN-13: 9780321636935
  • Publisher: New Riders
  • Publication date: 7/16/2009
  • Series: Voices That Matter Series
  • Edition description: DVD
  • Product dimensions: 5.40 (w) x 7.50 (h) x 0.60 (d)

Meet the Author

Marty Neumeier's professional mission is to "incite business revolution by unleashing the power of design thinking." He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design. His bestselling "whiteboard" books include THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY. His video, MARTY NEUMEIER'S INNOVATION WORKSHOP, combines highlights from all three books into a hands-on learning experience. Marty serves as Director of Transformation at Liquid Agency, and divides his writing time between California and southwest France.

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Table of Contents

Marty Neumeier's INNOVATION WORKSHOP DVD covers:
Why the old business rules no longer apply How to beat the twin foes of speed and clutter The modern definition of brand How brands create barriers to competition Why charismatic brands are more valuable How to find and harness a company's "onliness"
Why innovation depends on design thinking How "making" improves "knowing" and "doing How everyone in the company can be a designer The modern definition of design How to move design up the ladder of leverage How to use stories to shape company success The 16 levers that can jumpstart innovation

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