MASS COMMUN EXAM 5ED

MASS COMMUN EXAM 5ED

by Melvin L. DeFleur, Everette E. Dennis
     
 
Through six editions, the hallmark of this introductory text for the mass communication/mass media course has been its comprehensive coverage and authoritative use of research. The text's liberal arts perspective provides a foundation that helps students understand the essence and nature of this evolving field. Students gain a historical and contemporary framework

Overview

Through six editions, the hallmark of this introductory text for the mass communication/mass media course has been its comprehensive coverage and authoritative use of research. The text's liberal arts perspective provides a foundation that helps students understand the essence and nature of this evolving field. Students gain a historical and contemporary framework from which to draw connections to the rest of their courses.

  • An emphasis on diversity within the industry includes such topics as ethnicity and language usage across the media.
  • Up-to-date coverage of the impact of technology on the media corresponds with the New Media Internet Sites found in the text's Appendix and web site.
  • Media Leaders inserts feature interviews with key media executives who provide insider views of their fields and assess the future of their industries.

Product Details

ISBN-13:
9780395690710
Publisher:
Houghton Mifflin Harcourt Publishing Company
Publication date:
01/01/1994
Pages:
646

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