Mass Communication Education / Edition 1

Mass Communication Education / Edition 1

by Michael D. Murray
     
 

ISBN-10: 0813802741

ISBN-13: 9780813802749

Pub. Date: 04/28/2003

Publisher: Wiley

Mass Communication Education presents a definitive national overview of how mass communication and journalism are currently being taught in colleges and universities across America. Editors Murray and Moore and distinguished contributors offer comparative views on course content in various areas of mass media. This insightful book

  • presents the design of
  • …  See more details below

    Overview

    Mass Communication Education presents a definitive national overview of how mass communication and journalism are currently being taught in colleges and universities across America. Editors Murray and Moore and distinguished contributors offer comparative views on course content in various areas of mass media. This insightful book

  • presents the design of courses and strategies employed,
  • discusses what different instructors do with the same course,
  • emphasizes new technology, and
  • includes essays on the impact of well-known senior mentors in the field.

    With its emphasis on Internet and web-based material, this one-of-a-kind reference highlights important inroads and directions in each specialty. Whether they are developing new courses or reviving existing programs, instructors and administrators alike will find Mass Communication Education to be an invaluable, state-of-the-art resource

  • Product Details

    ISBN-13:
    9780813802749
    Publisher:
    Wiley
    Publication date:
    04/28/2003
    Edition description:
    1ST
    Pages:
    445
    Product dimensions:
    7.10(w) x 10.00(h) x 1.00(d)

    Table of Contents

    Part I. Starting out, yesterday, today and tomorrow.

    1. Introduction.

    Remembering a Mentor: Walter Ong, S.J., Frank E. X. Dance.

    2. Introduction to Mass Communication, Michael D. Murray.

    Remembering a Mentor: Sam Becker, John A. Kline.

    3. Communication Theory, Lowndes F. Stephens.

    Remembering a Mentor: Steve Chaffee, Lowndes F. Stephens.

    4. Race and Gender, Rebecca Ann Lind.

    Remembering a Mentor: Kathleen Hall-Jamieson, Sean Aday.

    5. Convergence, Max Utsler.

    Remembering a Mentor: Marshall McLuhan, Thomas McPhail.

    .

    Part II. Fundamentals.

    6. Electronic Media, Dale Cressman and Donald Godfrey.

    Remembering a Mentor: Hanno Hardt, Bonnie Breenen.

    7. Advertising, Don Jung and Karie Hollerback.

    Remembering a Mentor: Michael Schudson, Elliot King.

    8. Public Relations, Liese Huchinson, APR.

    Remembering a Mentor: Sidney Kobre, Alf Pratte.

    9. Film, Gretchen Bisplinghoff.

    Remembering a Mentor: Maurine Beasley, Kim Wilmot Voss.

    .

    Part III. The Practice of the Field.

    10. Writing and Reporting, Dave Bennett.

    Remembering a Mentor: John Merrill, Fred Blevens.

    11. Broadcast News Writing, William R. Davie and Philip J. Auter.

    Remembering a Mentor: David Sloan, Bernell E. Tripp.

    12. Advanced Reporting, Sonny Rhodes and David Davies.

    Remembering a Mentor: Ed Lambeth, Walt Harrington.

    13. Advertising Campaigns, Yorgo Pasadeos and W. Glenn Griffin.

    Remembering a Mentor: Clifford G. Christians, John P. Ferré.

    14. Television Reporting and Producing, B. William Silcock.

    Remembering a Mentor: Louis Day, Val Limburg.

    .

    Part IV. The Applied Curriculum .

    15. Audio Production, Robert Musburger.

    Remembering a Mentor: Lynne Gross, Susan Plumb Salas.

    16. Broadcast Programming, Dom Caristi.

    Remembering a Mentor: Joe Foley, Doug Ferguson.

    17. Advanced Production, Erika Engstrom and Gary Larson.

    Remembering a Mentor: Doug Anderson, Frederic Leigh.

    18. Media Criticism, Michael J. Porter.

    Remembering a Mentor: James Carey, John J. Pauly.

    19. Internships, S. Scott Whitlow.

    Remembering a Mentor: Margaret Blanchard, David Copeland.

    .

    Part V. Advanced Curriculum 20. Media Ethics, Val Limburg.

    21. Mass Communication Law, Penny Summers and Roy L. Moore.

    22. International Media, Mary Beadle.

    23. Media Management, Max Grubb and Walter S. McDowell.

    24. Mass Communication History, Kim Wilmot Voss and Maurine Beasley

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