Mass Communication Education / Edition 1

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Mass Communication Education presents a definitive national overview of how mass communication and journalism are currently being taught in colleges and universities across America. Editors Murray and Moore and distinguished contributors offer comparative views on course content in various areas of mass media. This insightful book

  • presents the design of courses and strategies employed,
  • discusses what different instructors do with the same course,
  • emphasizes new technology, and
  • includes essays on the impact of well-known senior mentors in the field.

With its emphasis on Internet and web-based material, this one-of-a-kind reference highlights important inroads and directions in each specialty. Whether they are developing new courses or reviving existing programs, instructors and administrators alike will find Mass Communication Education to be an invaluable, state-of-the-art resource

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Product Details

  • ISBN-13: 9780813802749
  • Publisher: Wiley
  • Publication date: 4/28/2003
  • Edition description: 1ST
  • Edition number: 1
  • Pages: 445
  • Product dimensions: 7.10 (w) x 10.00 (h) x 1.00 (d)

Table of Contents

Pt. I Starting Out, Yesterday, Today and Tomorrow 1
1 Introduction 3
"Remembering a Mentor: Walter J. Ong, S.J.," 13
2 Introduction to Mass Communication 17
"Remembering a Mentor: Sam Becker," 35
3 Communication Theory 39
"Remembering a Mentor: Steven H. Chaffee," 61
4 Race and Gender 63
"Remembering a Mentor: Kathleen Hall Jamieson," 78
5 Convergence 81
"Remembering a Mentor: Marshall McLuhan," 101
Pt. II Fundamentals 105
6 Electronic Media 107
"Remembering a Mentor: Hanno Hardt," 119
7 Introduction to Advertising 121
"Remembering a Mentor: Michael Schudson," 129
8 Introduction to Public Relations 133
"Remembering a Mentor: Sidney Kobre," 145
9 Introduction to Film 149
"Remembering a Mentor: Maurine Beasley," 169
Pt. III The Practice of the Field 173
10 Writing and Reporting 175
"Remembering a Mentor: John Merrill," 186
11 Broadcast Newswriting 189
"Remembering a Mentor: David Sloan," 205
12 Advanced Reporting 207
"Remembering a Mentor: Ed Lambeth," 219
13 Advertising Campaigns 221
"Remembering a Mentor: Clifford G. Christians," 243
14 Television Reporting and Producing 245
"Remembering a Mentor: Louis Day," 262
Pt. IV The Applied Curriculum 265
15 Audio Production 267
"Remembering a Mentor: Lynne Gross," 275
16 Broadcast Programming 277
"Remembering a Mentor: Joe Foley," 295
17 Advanced Television Production 297
"Remembering a Mentor: Doug Anderson," 319
18 Media Criticism 323
"Remembering a Mentor: James Carey," 335
19 The Internship Program 339
"Remembering a Mentor: Margaret A. Blanchard," 358
Pt. V Advanced Curriculum 361
20 Media Ethics 363
21 Mass Communication Law 381
22 International Media 399
23 Media Management 413
24 Mass Communication History 425
Selected Bibliography 435
Index 441
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