Mass Communication Education / Edition 1

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0813802741 Premium Publisher Direct Books are Like New or Brand New books direct from the publisher sometimes at a discount. Multiple copies are usually available. These books ... are not available for expedited shipping and may take up to 14 business days to receive. Read more Show Less

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Mass Communication Education presents a definitive national overview of how mass communication and journalism are currently being taught in colleges and universities across America. Editors Murray and Moore and distinguished contributors offer comparative views on course content in various areas of mass media. This insightful book

  • presents the design of courses and strategies employed,
  • discusses what different instructors do with the same course,
  • emphasizes new technology, and
  • includes essays on the impact of well-known senior mentors in the field.

With its emphasis on Internet and web-based material, this one-of-a-kind reference highlights important inroads and directions in each specialty. Whether they are developing new courses or reviving existing programs, instructors and administrators alike will find Mass Communication Education to be an invaluable, state-of-the-art resource

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Product Details

  • ISBN-13: 9780813802749
  • Publisher: Wiley
  • Publication date: 4/28/2003
  • Edition description: 1ST
  • Edition number: 1
  • Pages: 445
  • Product dimensions: 7.10 (w) x 10.00 (h) x 1.00 (d)

Table of Contents

Part I. Starting out, yesterday, today and tomorrow.

1. Introduction.

Remembering a Mentor: Walter Ong, S.J., Frank E. X. Dance.

2. Introduction to Mass Communication, Michael D. Murray.

Remembering a Mentor: Sam Becker, John A. Kline.

3. Communication Theory, Lowndes F. Stephens.

Remembering a Mentor: Steve Chaffee, Lowndes F. Stephens.

4. Race and Gender, Rebecca Ann Lind.

Remembering a Mentor: Kathleen Hall-Jamieson, Sean Aday.

5. Convergence, Max Utsler.

Remembering a Mentor: Marshall McLuhan, Thomas McPhail.


Part II. Fundamentals.

6. Electronic Media, Dale Cressman and Donald Godfrey.

Remembering a Mentor: Hanno Hardt, Bonnie Breenen.

7. Advertising, Don Jung and Karie Hollerback.

Remembering a Mentor: Michael Schudson, Elliot King.

8. Public Relations, Liese Huchinson, APR.

Remembering a Mentor: Sidney Kobre, Alf Pratte.

9. Film, Gretchen Bisplinghoff.

Remembering a Mentor: Maurine Beasley, Kim Wilmot Voss.


Part III. The Practice of the Field.

10. Writing and Reporting, Dave Bennett.

Remembering a Mentor: John Merrill, Fred Blevens.

11. Broadcast News Writing, William R. Davie and Philip J.Auter.

Remembering a Mentor: David Sloan, Bernell E. Tripp.

12. Advanced Reporting, Sonny Rhodes and David Davies.

Remembering a Mentor: Ed Lambeth, Walt Harrington.

13. Advertising Campaigns, Yorgo Pasadeos and W. GlennGriffin.

Remembering a Mentor: Clifford G. Christians, John P.Ferré.

14. Television Reporting and Producing, B. William Silcock.

Remembering a Mentor: Louis Day, Val Limburg.


Part IV. The Applied Curriculum .

15. Audio Production, Robert Musburger.

Remembering a Mentor: Lynne Gross, Susan Plumb Salas.

16. Broadcast Programming, Dom Caristi.

Remembering a Mentor: Joe Foley, Doug Ferguson.

17. Advanced Production, Erika Engstrom and Gary Larson.

Remembering a Mentor: Doug Anderson, Frederic Leigh.

18. Media Criticism, Michael J. Porter.

Remembering a Mentor: James Carey, John J. Pauly.

19. Internships, S. Scott Whitlow.

Remembering a Mentor: Margaret Blanchard, David Copeland.


Part V. Advanced Curriculum 20. Media Ethics, ValLimburg.

21. Mass Communication Law, Penny Summers and Roy L. Moore.

22. International Media, Mary Beadle.

23. Media Management, Max Grubb and Walter S. McDowell.

24. Mass Communication History, Kim Wilmot Voss and MaurineBeasley

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