Mass Communication Ethics: Decision Making in Postmodern Culture / Edition 2

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This text is the first to put ethical issues in a cultural and historical context, based on the premise that ethical problems arise from a myriad of cultural forces. Sections focus on ethics in postmodern America and how to effectively make decisions in contemporary society; ethical philosophers--from Plato to Foucault--and their beliefs; and how to apply the these philosophers' teachings to ethical issues in areas such as journalism, public relations, and the music industry.
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Product Details

  • ISBN-13: 9780205561063
  • Publisher: Pearson
  • Publication date: 7/28/2003
  • Edition description: New Edition
  • Edition number: 2
  • Pages: 336
  • Product dimensions: 7.57 (w) x 9.12 (h) x 0.67 (d)

Table of Contents

I. Introduction and Historical Context

1. Ethics in Postmodern America

Current Concerns

Ethics Defined

Ethics in Journalism/Mass Communication Programs

Some Basics

Postmodernism Defined

A Backward Look

Postmodernism Explained


2. Decision Making

A Decision-Making Model

Using Philosophical Principles

Why Philosophy

Other Models

Real-Time Decision Making

II. Philosophical Foundations

3. The Greek View



Case Study 1. Telling the Truth

4. Transition Figures


St. Thomas Aquinas

Francis Bacon

Case Study 2. Radio Contest

5. Rebels

Niccolò Machiavelli

Thomas Hobbes

François Marie Arouet Voltaire

Case Study 3. Digital Alteration

6. Traditionalists

Benedict Spinoza

Immanuel Kant

John Stuart Mill

Case Study 4. Ubiquitous Advertising

7. The Continental Connection

Arthur Schopenhauer

Emile Durkheim

Case Study 5. The Stars Shine in Magazines

8. Modern Influences

Jean-Paul Sartre

Ayn Rand

Lawrence Kohlberg

Carol Gilligan

Two Important Religious Perspectives

Judeo-Christian Tradition

Case Study 6. The Amusement Park Ride

9. Postmodernist Approaches

Michel Foucault

Jean Baudrillard

Case Study 7. Manipulating the News

Summary of Ethical Decision-Making Tools

III. Applications

10. Ethical Issues and Case Studies in Journalism

Part I. Some Major Ethical Issues

Part II. Instructional Case Study

Part III. Other Ethical Concerns

Case Studies: Case Study 8. Supporting Professional Football. Case Study 9. Chopper Journalism. Case Study 10. A Glass Not So Transparent. Case Study 11. Mr. DiCaprio Goes to Washington. Case Study 12. Feeding Frenzies. Case Study 13. Reporting on Terrorism. Case Study 14. Patriotic News Anchors

11. Ethical Issues and Case Studies in Advertising and Public Relations


Instructional Case Study

Public Relations

Case Studies: Case Study 15. Taken for a Ride? Case Study 16. Nike Takes a Hit. Case Study 17. Stealth Advertising. Case Study 18. North of the Border. Case Study 19. Put on a Happy Face

12. Ethical Issues and Case Studies in the Book, Recording, and

Radio Industries

Instructional Case Study

Book Publishing

Recording Industry


Case Studies: Case Study 20. Sacrificing for Radio. Case Study 21. E-Publishing. Case Study 22. Jay Tells a Joke. Case Study 23. Reading Can Be Instructive

13. Ethical Issues and Case Studies in the Television-Entertainment and Film Industries


Instructional Case Study

Public Television

The Film Industry

Case Studies: Case Study 24. Offering Advice to Postmodern Teenagers. Case Study 25. Annie Sprinkle Goes to College. Case Study 26. Exploring South Park

14. Ethical Issues and Case Studies in New Media Technology

Electronic Communication: The Internet

Instructional Case Study

Other Concerns

Ethical Considerations

What Lies Ahead?

Case Studies: Case Study 27. Computer Obsession. Case Study 28. Touching a Nerve. Case Study 29. Is There a Problem with My Term Paper? Case Study 30. An Unusual Confession

15. Facing the Postmodern Maelstrom

A Call to Action

A Backward Look

A Look Ahead

Real-Time Case Studies: Case Study 1. Divulging Information. Case Study 2. Making the Call. Case Study 3. The Jumper. Case Study 4.

The Profile



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