Mass Communication Research Methods

Mass Communication Research Methods

by Anders Hansen, Simon Cottle, Ralph Negrine, Chris Newbold
     
 

View All Available Formats & Editions

Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from such science disciplines such as mathematics, computing, and engineering. It continually develops and adapts to the changing nature and application of

See more details below

Overview

Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from such science disciplines such as mathematics, computing, and engineering. It continually develops and adapts to the changing nature and application of media technologies as well as changing political and social concerns with 'the media'. This major work combines 'pure' methods articles or discussions with a range of 'exemplary' applications – within particular theoretical frameworks – of each particular method or approach.

Editorial Reviews

Booknews
Introduces key research methods and approaches used in the study of mass communication and media, for students in communications, media and cultural studies, and other social science disciplines. After an overview of research principles, coverage includes participant observation, archival research, content analysis, surveys, and computer-assisted handling and analysis of data. The development and application of each method is described, and examples of research instruments are given. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9780814735725
Publisher:
New York University Press
Publication date:
06/01/1998
Pages:
468
Product dimensions:
5.40(w) x 8.40(h) x 0.80(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >