Mass Communication Theories: Explaining Origins, Processes, and Effects / Edition 4

Mass Communication Theories: Explaining Origins, Processes, and Effects / Edition 4

by Melvin L. DeFleur, Margaret H. DeFleur
     
 

View All Available Formats & Editions

ISBN-10: 0205331726

ISBN-13: 9780205331727

Pub. Date: 10/12/2009

Publisher: Taylor & Francis

Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

Overview

Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

Product Details

ISBN-13:
9780205331727
Publisher:
Taylor & Francis
Publication date:
10/12/2009
Edition description:
New Edition
Pages:
380
Product dimensions:
8.40(w) x 10.80(h) x 0.80(d)

Table of Contents

INTRODUCTION
Chapter 1: Shaping the American Media: A Brief Overview
Chapter 2: The Nature and Uses of Theories
Part I: Interdisciplinary Contributions to Media Studies
Chapter 3: The Scientific Method and the Social Construction of Reality: The Contributions of Philosophy
Chapter 4: Public Opinion as Shaper by the Press: The Contribution of Political Science
Chapter 5: Cognitive Processing: The Contribution of Psychology to Mass Communication Theory
Chapter 6: The Concept of Mass Society: The Magic Bullet Theory: As a Contribution of Sociology to Media Studies
Part II: The Beginnings: Early Analyses of Mass Communication
Chapter 7: James Bryce’s Theory of Public Opinion and the Press
Chapter 8: Walter Lippmans’s Theory of Unintentional News Distortion
Chapter 9: The “Magic Bullet” Theory of Uniform and Powerful
Part III: Contemporary Theories of Mass Communication
Chapter 10: The Selected and Limited Influences Theory
Chapter 11: Gatekeeping Theory
Chapter 12: Agenda-setting Theory
Chapter 13: The Two-Step Flow of Communication Theory
Chapter 14: Uses for Gratification Theory
Chapter 15: Information Utility Theory
Chapter 16: Modeling Theory
Chapter 17: Social Expectations Theory
Chapter 18: Media-Influenced Diffusion-of-Innovation Theory
Chapter 19: Popular Culture Theory
Chapter 20: The Creeping Cycle of Desensitization Theory
Chapter 21: Critical Cultural Perspectives
Chapter 22: Cultural Imperialism Theory
Chapter 23: Collateral Media Instruction Theory
Chapter 24: Other Formulations and Concepts

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >