Mass Communication Theories: Explaining Origins, Processes, and Effects / Edition 4

Paperback (Print)
Rent from
(Save 79%)
Est. Return Date: 10/26/2014
Used and New from Other Sellers
Used and New from Other Sellers
from $55.50
Usually ships in 1-2 business days
(Save 33%)
Other sellers (Paperback)
  • All (8) from $55.50   
  • New (4) from $63.39   
  • Used (4) from $55.50   


An intimate examination of the lives and times of prominent mass communication theorists both past and present, Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. Includes four new theories developed specifically for this book to provide readers with a more complete understanding of the processes and effects of contemporary mass media influences.

Incl. cultural variations in infants' sleeping arrangements, nutrition, gender & relationships, memory etc.

Read More Show Less

Editorial Reviews

Introduces students to some of the most interesting and important current research in the field of child developmental. Some articles are original research reports reprinted from scientific journals, while others are integrative summaries of research in particular areas. Articles date from 1989 to the present. Useful as a supplementary text in undergraduate and graduate courses in developmental science. No index. Annotation c. Book News, Inc., Portland, OR (
Read More Show Less

Product Details

  • ISBN-13: 9780205331727
  • Publisher: Pearson
  • Publication date: 10/12/2009
  • Edition description: New Edition
  • Edition number: 4
  • Pages: 400
  • Sales rank: 190,239
  • Product dimensions: 8.40 (w) x 10.80 (h) x 0.80 (d)

Table of Contents


Chapter 1: Shaping the American Media: A Brief Overview

Chapter 2: The Nature and Uses of Theories

Part I: Interdisciplinary Contributions to Media Studies

Chapter 3: The Scientific Method and the Social Construction of Reality: The Contributions of Philosophy

Chapter 4: Public Opinion as Shaper by the Press: The Contribution of Political Science

Chapter 5: Cognitive Processing: The Contribution of Psychology to Mass Communication Theory

Chapter 6: The Concept of Mass Society: The Magic Bullet Theory: As a Contribution of Sociology to Media Studies

Part II: The Beginnings: Early Analyses of Mass Communication

Chapter 7: James Bryce’s Theory of Public Opinion and the Press

Chapter 8: Walter Lippmans’s Theory of Unintentional News Distortion

Chapter 9: The “Magic Bullet” Theory of Uniform and Powerful

Part III: Contemporary Theories of Mass Communication

Chapter 10: The Selected and Limited Influences Theory

Chapter 11: Gatekeeping Theory

Chapter 12: Agenda-setting Theory

Chapter 13: The Two-Step Flow of Communication Theory

Chapter 14: Uses for Gratification Theory

Chapter 15: Information Utility Theory

Chapter 16: Modeling Theory

Chapter 17: Social Expectations Theory

Chapter 18: Media-Influenced Diffusion-of-Innovation Theory

Chapter 19: Popular Culture Theory

Chapter 20: The Creeping Cycle of Desensitization Theory

Chapter 21: Critical Cultural Perspectives

Chapter 22: Cultural Imperialism Theory

Chapter 23: Collateral Media Instruction Theory

Chapter 24: Other Formulations and Concepts

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)