Mass Communication Theories: Explaining Origins, Processes, and Effects / Edition 4

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Overview

An intimate examination of the lives and times of prominent mass communication theorists both past and present, Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. Includes four new theories developed specifically for this book to provide readers with a more complete understanding of the processes and effects of contemporary mass media influences.

Incl. cultural variations in infants' sleeping arrangements, nutrition, gender & relationships, memory etc.

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Editorial Reviews

Booknews
Introduces students to some of the most interesting and important current research in the field of child developmental. Some articles are original research reports reprinted from scientific journals, while others are integrative summaries of research in particular areas. Articles date from 1989 to the present. Useful as a supplementary text in undergraduate and graduate courses in developmental science. No index. Annotation c. Book News, Inc., Portland, OR (booknew.com)
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Product Details

  • ISBN-13: 9780205331727
  • Publisher: Pearson
  • Publication date: 10/12/2009
  • Edition description: New Edition
  • Edition number: 4
  • Pages: 400
  • Sales rank: 190,239
  • Product dimensions: 8.40 (w) x 10.80 (h) x 0.80 (d)

Table of Contents

INTRODUCTION

Chapter 1: Shaping the American Media: A Brief Overview

Chapter 2: The Nature and Uses of Theories

Part I: Interdisciplinary Contributions to Media Studies

Chapter 3: The Scientific Method and the Social Construction of Reality: The Contributions of Philosophy

Chapter 4: Public Opinion as Shaper by the Press: The Contribution of Political Science

Chapter 5: Cognitive Processing: The Contribution of Psychology to Mass Communication Theory

Chapter 6: The Concept of Mass Society: The Magic Bullet Theory: As a Contribution of Sociology to Media Studies

Part II: The Beginnings: Early Analyses of Mass Communication

Chapter 7: James Bryce’s Theory of Public Opinion and the Press

Chapter 8: Walter Lippmans’s Theory of Unintentional News Distortion

Chapter 9: The “Magic Bullet” Theory of Uniform and Powerful

Part III: Contemporary Theories of Mass Communication

Chapter 10: The Selected and Limited Influences Theory

Chapter 11: Gatekeeping Theory

Chapter 12: Agenda-setting Theory

Chapter 13: The Two-Step Flow of Communication Theory

Chapter 14: Uses for Gratification Theory

Chapter 15: Information Utility Theory

Chapter 16: Modeling Theory

Chapter 17: Social Expectations Theory

Chapter 18: Media-Influenced Diffusion-of-Innovation Theory

Chapter 19: Popular Culture Theory

Chapter 20: The Creeping Cycle of Desensitization Theory

Chapter 21: Critical Cultural Perspectives

Chapter 22: Cultural Imperialism Theory

Chapter 23: Collateral Media Instruction Theory

Chapter 24: Other Formulations and Concepts

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