Mass Communication Theory: Foundations, Ferment, and Future (with Infotrac(r)) / Edition 4

Mass Communication Theory: Foundations, Ferment, and Future (with Infotrac(r)) / Edition 4

by Stanley J. Baran, Dennis K. Davis, Dennis K. Davis
     
 


Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in… See more details below

Overview


Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because it's loaded with study tools, it will help you succeed on exams and in the course.

Product Details

ISBN-13:
9780534637972
Publisher:
Cengage Learning
Publication date:
03/25/2005
Series:
Wadsworth Series in Mass Communication and Journalism
Edition description:
With Infotrac
Pages:
432
Product dimensions:
7.58(w) x 9.30(h) x 0.64(d)

Related Subjects

Table of Contents


Preface. Section One: INTRODUCTION TO MASS COMMUNICATION THEORY. 1. Introduction. 2. Understanding and Evaluating Mass Communication Theory. Section Two: ERA OF MASS SOCIETY AND MASS CULTURE. 3. The Rise of Media Industries and Mass Society Theory. 4. The Rise of Media Theory in the Age of Propaganda. 5. Normative Theories of Mass Communication. Section Three: THE RISE AND FALL OF LIMITED EFFECTS. 6. Limited Effects Theory Emerges. 7. Middle-Range Theory and the Consolidation of the Limited Effects Paradigm. 8. Challenging the Dominant Paradigm: Children, Systems, and Effects. Section Four: CONTEMPORARY MASS COMMUNICATION THEORY--SEARCHING FOR CONSENSUS AND CONFRONTING CHALLENGES. 9. Emergence of Critical and Cultural Theories of Mass Communication. 10. Media and Audiences: Theories About the Role of Media in Everyday Life. 11. Theories of Media, Culture, and Society. 12. Trends in Mass Communication Theory: Seeking Consensus, Facing Challenges. References. Index.

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