Mass Communication Theory / Edition 2

Mass Communication Theory / Edition 2

by Stanley J. Baran, Dennis K. Davis, Dennis K. Davis
     
 

An introduction to both the social/behavioral and cultural/critical bodies of mass communication theory. Baran (radio/television, San Jose State U.) and Davis (communication, Pennsylvania State U.) discuss such topics as mass society theory, behaviorism, Lippman's theory of public opinion formation, libertarianism, government regulation of media, children and… See more details below

Overview

An introduction to both the social/behavioral and cultural/critical bodies of mass communication theory. Baran (radio/television, San Jose State U.) and Davis (communication, Pennsylvania State U.) discuss such topics as mass society theory, behaviorism, Lippman's theory of public opinion formation, libertarianism, government regulation of media, children and television violence, and C. Wright Mill's conception of the power elite. Annotation c. Book News, Inc., Portland, OR

Product Details

ISBN-13:
9780534560881
Publisher:
Wadsworth
Publication date:
07/28/1999
Series:
Mass Communication Series
Edition description:
Older Edition
Pages:
400
Product dimensions:
7.09(w) x 9.06(h) x (d)

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Meet the Author

Table of Contents

SECTION ONE: INTRODUCTION TO MASS COMMUNICATION THEORY. 1. Introduction. 2. Mass Communication Theory. SECTION TWO: ERA OF MASS SOCIETY AND MASS CULTURE. 3. The Rise of Media Industries and Mass Society Theory. 4. The Rise of Media Theory in the Age of Propaganda. 5. Normative Theories of Mass Communication. SECTION THREE: THE RISE AND FALL OF LIMITED EFFECTS. 6. Limited Effects Theory Emerges. 7. Middle-Range Theory and the Consolidation of the Limited Effects Paradigm. 8. Challenging the Dominant Paradigm: Children, Systems, and Effects. SECTION FOUR: CONTEMPORARY MASS COMMUNICATION THEORY: SEARCHING FOR CONSENSUS AND CONFRONTING CHALLENGES. 9. Emergence of Critical and Cultural Theories of Mass Communication. 10. Media and Audiences: Theories About the Role of Media in Everyday Life. 11. Theories of Media, Culture, and Society. 12. Trends in Mass Communication Theory: Seeking Consensus, Facing Challenges. References. Index.

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